1, event content
Hangzhou Wahaha Group Co., Ltd. issued a statement in official website, saying that it was recently discovered that some enterprises used it? Wahaha? Nominal promotion? Wamao? Maotai-flavor liquor. Wahaha statement, not involved? Wamao? Liquor production, sales, promotion and other activities, and the products are not authorized by any brand or enterprise name. This product and its manufacturer have nothing to do with Wahaha.
2. Is it suspected of infringement?
Wamao wine? The appearance of the brand has refreshed the soy sauce industry circle, and its poster has such words:? In 20 16, Wahaha invested in the establishment of Zongsheng Intelligent, and in 2022, Zongsheng Intelligent invested in the establishment of Wamao Wine Industry. . It is reported that? Wamao wine? The market investment of the city partner model has started. But now the official response has nothing to do with Wahaha. I don't know whose face I hit.
3. Moutai, the national wine
We should know that the outer packaging, bottle label and outer packaging design of wine can be protected in copyright registration, and the copyright of works can be guaranteed by law. In recent years, Maotai cherished feathers and severely cracked down on the market behavior of counterfeiting Tian Fei Maotai. Like because? Feitian is not an old wine? With what? Tian Fei Moutai? Similar packaging was judged to constitute trademark infringement and unfair competition. And then what? Wamao? Whether it will cause disputes in the later stage will take time to give an answer.
Postscript: In fact, enterprises must be diversified, because the East is not bright and the West is bright, but the diversification of enterprises depends on needs, abilities and opportunities. However, in the process of publicity, enterprises should adhere to the principles of fair competition, honesty and credibility, prohibit false publicity and commercial slander, and avoid confusing the public or clinging to the goodwill of others? Wipe the name tag? Propaganda behavior.