Décathlon is a French company that produces and sells sporting goods all over the world. Founded by Michelle Lay Luck in 1976, the first store opened in Enluo, a small village near Lille. Decathlon supports the chain operation of sports equipment and the whole sports industry chain, owns its own brand products, and divides 20 different brands according to sports types.

Decathlon can provide all kinds of sports products, such as sportswear and sports equipment, whether it is a novice or a professional player. Its full chain control mode makes its products more cost-effective.

Introduction to Decathlon

Decathlon Group 1976 was founded in France. At that time, it pioneered the sales concept of concentrating all sports products in one shopping mall. The Group is involved in two major fields, and is a designer and brand creator of global sporting goods, as well as a retailer of sporting goods. The group integrates R&D, design, brand, production, logistics and sales.

The Group has the second largest product design and R&D center in France, with 65,438+050 new projects and 3,500 new products launched every year. In 2009, a number of products with independent passion brands won the top international industrial design awards, among which four products were specially awarded the "iF China Design Award".

Starting from 1986, the group began to develop the design and production of its own brand, which is aimed at all sports enthusiasts, from beginners to professional athletes. Decathlon currently has 65,438+06 passion brands, and each brand is classified according to different sports, including mountain sports, water sports, cycling and roller skating skateboarding, racket and golf, fitness sports, natural sports and team sports.