The ceiling products sold in the traditional building materials market include: integrated ceilings, keels, ceilings, solar panels, soft film ceilings, endurance boards, etc. The so-called integrated ceiling is aluminum gusset plate + electrical appliances (heating/lighting/ventilation), and its appearance and function are greatly improved compared to traditional ceilings.

Integrated ceiling products are developing very rapidly as an emerging industry. At present, it is almost the standard configuration for kitchen and bathroom space selection in retail channels. However, due to the economic situation from the end of last year to the present, dealers have gradually realized that "business is difficult to do." Some companies in most industries have begun terminal adjustments, gradually covering regular chain channels such as B&Q and Haomeijia from the secondary market and foreign markets, which has also had a huge impact on dealers.

Since the introduction of integrated suspended ceilings in 2005, the market has developed rapidly and has huge market potential. Profits are huge and the industry is expanding at lightning speed. In the integrated ceiling market, based on origin, Jiaxing, Zhejiang accounts for 90% of the national production, and Guangdong accounts for 10%. So far, the number of brands has reached more than 200. Most of my country's integrated ceiling companies are private enterprises, and the overall brand awareness is indifferent and strong brands are not obvious yet.

Due to the concept of overall integration, the price has naturally skyrocketed. According to the market survey of the Shanghai building materials retail channel system, the current sales of integrated ceiling brands in the market are roughly as follows: AIA, Pinge, Aopu, Rongsheng, Vantage, Xinfei, and Fashilon. Among them, those who operate bathroom appliances "originally" and Aopu have a popular reputation among users. Better. AIA's prices are "slightly higher" than other brands. For example: the materials are aluminum-magnesium alloy, and the specification is 300*300 for an aluminum gusset plate. Fashilon’s price is 75 yuan/square meter, while AIA’s price is 170 yuan/square meter. The survey found that although several well-known brands in the integrated ceiling industry have also given certain price concessions, most of them choose "price war" with low-end brands, trying to save sales at ultra-low prices. For consumers, , it is bound to be impossible to get good quality and service guarantees.

Recently, the Shanghai Business Information 2009 Market Satisfaction Survey found that brands have an important influence on consumers’ choice of building materials products. However, currently no integrated ceiling manufacturer can fundamentally integrate the two production lines of gusset plates and electrical appliances. In this industry, manufacturers of integrated ceilings are roughly divided into four categories: 1. Manufacturers that produce bathroom heaters 2. Manufacturers that produce aluminum gussets 3. Those with well-known trademarks that are not related to this industry 4. Small workshops or those that do not produce anything. By labelling. Facts have shown that, except for a few manufacturers that have the production capacity of their own products, many manufacturers still rely on OEM sales, and it is difficult to come up with new ideas. The current product situation is that you have it, I have it, and everyone has it. The legendary products have conditions, but there are no conditions. The idea that conditions must also be created is well reflected in this industry. Products that often look the same are just different brands.

It should be said that the space for the integrated ceiling market is still very broad. There are issues with cross-industry integration of brand services, and many manufacturers have strengthened personnel quality management and overall management levels to promote the rapid development of the industry