? The Russian frozen food market, especially the frozen seafood market, is the most potential field in the food industry. The growth rate of demand for frozen seafood and fish in the Russian market far tells the market that the expected annual growth rate is 17%. Seafood products are delicate in the market. According to the latest RBC research report, including octopus, squid, mussels and shrimp products, the annual demand growth rate reaches 35%.

Nadejda, president of the Russian Seafood Processors Association, said: The seafood market is gradually becoming less exotic and gradually leaving ordinary people's homes. Based on this fact, it is also increasingly loved by citizens.

She said: The subtlety of seafood is that although the sales price is rising day by day like other daily necessities, consumers still show great purchasing power.

High-level consumers in Russia, especially high-income people aged 3-45, buy seafood products at least once or twice a week. Those living in the poverty line regard seafood as a holiday luxury and buy seafood products at least once every three or four months.

There are two other reasons, besides the increasing income of residents, which promotes the development of the frozen seafood market. First, more and more residents of different classes start to eat in restaurants or cafes, where seafood products can be eaten more conveniently. Second, the middle class is increasingly pursuing a healthy lifestyle and likes nutritious food. Seafood products bear the brunt.

At present, the annual trading volume of seafood and treasures in the Russian seafood market is about 3, tons, and it may continue to grow. Russian seafood trade may shift from export to focusing on meeting the needs of domestic residents.

Russian trademarks play an important role in the seafood market, and Ledovo trademarks are well-known in salmon products. Bon Appetit-the brand has a 3% share in the peeled and returned products market and a 9% share in the stored seafood market.

other brands, such as SevernayaKompania, have an 18% share in the Russian squid market, and squid is often eaten with beer in Russia. Among them, foreign brands, such as Agama mussels from Denmark and Albatross mussels from Germany, account for 34% and 48% of the Russian seafood market respectively. ?