Kalme’s trademark is a bear claw.
Trademark definition: Represents the enterprising spirit of constantly moving forward and striving to climb. The paw prints represent Kalmei’s attitude of taking one step at a time.
Kalme's brand slogan is "Leave Your Mark", which corresponds to the claw mark that symbolizes the attitude that everyone who walks through it must leave footprints.
Calme is a famous brand in Spain that designs and develops football supplies and extensions. It was founded by the Quiles brothers in 1977, and the trademark was born in 1977. It means that its brand positioning is to carry forward the enterprising spirit of constantly moving forward and always climbing.
Kalme designs and sells a series of products including clothing for track and field athletes, as well as training supplies and so on. The brand is based on fashion and sports, and on this basis, it also pays attention to the comfort of the upper body of the clothing.
Today, Kalmei is the darling of sports competitions on all continents. She has reached technical cooperation with the Biomechanical Center and has sponsored many international sports competitions. Conquering the world with his fashionable and toned style.
Extended information:
In recent years, more careful football enthusiasts and followers of domestic football will find that in the field of football equipment, a "new" brand is emerging. become ubiquitous. Kelme brand jerseys have been fully launched in the Chinese League One, Chinese League Two, amateur football, and youth football. The five capital letters "KELME" have appeared on the chests of many football clubs' jerseys.
It is worth noting that Kelme’s jersey design pays attention to details and creativity. For example, the design inspiration of the 2018 Zhejiang Yiteng jersey of the Chinese League One team comes from the Yue King Gou Jian during the Spring and Autumn Period and the Warring States Period. The words "Three thousand Yue League can swallow Wu" printed in small seal script on the back collar highlight the team's commitment to the new season. ambition.
In addition, Kelme specializes in "high-end jersey customization" services. The standardized customization process and multiple template selections for detailed design allow consumers and fans to have the opportunity to wear their own exclusive jerseys.
Although it is called a "new army" to a certain extent, Kelme is actually an "old" brand with a history of more than 50 years. Elche, a city in southeastern Spain, has always been the center of the European shoe industry and is known as the "Spanish Shoe Capital".
In 1963, Kelme was founded here by the Quiles brothers. Kelme takes "commitment to human sports" as its spiritual concept and advocates the enterprising spirit of hard work and climbing.
In addition to football, it has also actively developed product lines such as basketball, running, and tennis, and has rich experience in sponsoring the Olympic Games and cycling events. Of course, the most eye-catching success story is the equipment sponsorship cooperation with Real Madrid in the 1994-1998 season.
Today in Spain, Kelme is still the equipment partner of many well-known football clubs such as Alavés, Elche C.F., and Alcorcón, and is also one of the world's top football clubs. of Futsal League - Sponsor of the Spanish Futsal League.
On the road to deepening Chinese football, Kelme's determination is even more obvious. Since entering the Chinese market in 2014, Kelme has also regarded football equipment as its core business and entry point.
In 2015, Kelme became the official sponsor of the Chinese Football League A and the Chinese Football Women’s Super League.
In 2016, Kelme signed a contract as a competition equipment supplier for the Chinese League Two. In 2017, Kelme became the official sports equipment partner of the Chinese Football Association Futsal Super League.
In addition, Kelme has also taken actions in football public welfare undertakings, such as providing equipment for the Chinese Middle School National Team and the China Youth International Football Championship, and donating football equipment to the China Soong Ching Ling Foundation.
As Kelme works hard in the domestic football market, it has also gained the favor of more athletes and football enthusiasts. Kelme football equipment has become a choice for them to carry out daily football activities. However, despite many moves in domestic football, the brand has always maintained a relatively low profile. Kelme’s future layout and development plans in the Chinese market are worth continuing to wait and see.
Baidu Encyclopedia-Kalme