First, Naixue's tea has changed its Chinese name trademark.
Many consumers suspect that they have entered the cottage store after entering the store. There are some milk teas. After the business was good, other tea shops followed suit. After careful inquiry, I realized that it was not a cottage shop, but the name of Naixue's tea changed from the original symbol shape to? what's up This word, which looks more atmospheric, has changed the previous English abbreviation into pinyin abbreviation. Naixue's tea is aimed at middle and high-end people. The average price of each cup of milk tea is around 30 yuan, and I was scolded by everyone on the way because of the price. Later, the price was gradually lowered, but the price was also around 20 yuan, which was quite expensive. They have been improving the user experience in the process of sales.
Second, is this similar to famous products and vibrant forests?
This is indeed similar to famous products and vibrant forests. Sounds like a Japanese company. Naixue's tea also suffered a lot because of this. The founder of this tea shop has been constantly innovating, and even the packaging has been changed several times, just to give users a higher enjoyment. Hope to stand out among similar products. At the beginning, everyone had a high degree of trust in the brand. Later, with the rise of other brands, half of milk snow has been replaced by other milk tea.
In a word, people prefer drinks with higher sexual price. Although it was renamed, the public thought it would be more close to the people if the price could be lowered.