The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and rotating propellers, symbolizing BMW's long history, symbolizing the company's leading position in aero-engine technology in the past, and symbolizing the company's consistent purpose and goal: to meet customers' greatest wishes with advanced and exquisite technology and latest ideas in a vast space and time.

BMW's blue and white logo symbolizes the rotating propeller, which is a portrayal of the company's early history. However, the current president of BMW has corrected that people always think that the blue and white logo is propeller, but in fact, BMW should be headquartered in Munich, Bavaria, Germany, and the Bavarian flag is blue and white. BMW's name is Bavarian Engine Company, which represents the most exquisite engine technology in Bavaria and Germany.