Beninu has a very princess-like women’s clothing brand called Princess.

The development concept that the "Baleno" brand has always adhered to is: value for money. In terms of product mix, "Baleno" is dominated by men's, women's and unisex casual wear. Its product strengths are basic casual wear and knitted clothing, such as T-shirts. "Baleno" is good at integrating the popular elements of the season, such as incorporating trendy elements into the color matching of clothing and various accessories. "Baleno" products are especially suitable for customers who are more subtle, pay attention to quality and follow the trend. The lifestyle "Baleno" wants to create is comfortable, natural, generous and light. "Baleno" is not only deeply rooted in popular trends, but also comfortable, generous and natural. Provide basic attire for daily life to the public. Baleno clothing captures the personality characteristics of young people, advocating freedom and unrestrainedness, and yearning for an unrestrained life. The parent company Deyongjia Group Co., Ltd. acquired the Baleno brand in 1996, repackaged the brand, and created Baleno Group Co., Ltd. and Baleno brand. "Baleno Group Co., Ltd." has been in development for nine years. Baleno has developed very rapidly, and its business has extended from big cities such as Guangzhou, Hong Kong, Beijing, and Shanghai to Taiwan, Wuhan, Changsha, Heilongjiang and other places. There are also Baleno branches and stores in Singapore and the Middle East. In order to strengthen its market share, "Baleno Group Co., Ltd." has developed a franchise model, which has greatly increased store coverage and profitability. As of June 2005, the company has about 3,000 self-operated stores and other Baleno stores in China and abroad. The stores are located in mainland China, Singapore, Jordan, Saudi Arabia, Iran and other places. The company has more than 15,000 employees. It can be seen that the company has developed quite rapidly and vigorously in just nine years. The "Baleno" brand has a history of 30 years since 1981, and can be regarded as a brand with a "long history". "The Baleno brand itself is an Italian brand that began operating in Hong Kong in the 1980s. It is said that during this period, "Baleno" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons. The brand became a smash hit in Hong Kong. Later it entered mainland China for sales. , but due to various reasons, the operation was not very satisfactory. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Baleno" trademark and established "Guangzhou Friendship Baleno Clothing Co., Ltd." to re-brand the Baleno trademark, making Baleno. The brand gained a new life. After entering the domestic market, when Guangzhou Teem City opened, Baleno unexpectedly obtained a space rented out by another brand and opened its first store after its comeback. With the success of Jusco Island and others, Baleno was a great success in Tianhe City and became an instant hit. Since its establishment in 1996, Baleno has been committed to business development in China and Southeast Asia and expanded different types of clothing brands. Currently, Baleno Clothing Company has launched more than ten brands. Among them, there are six main famous brands, including: Baleno, Life Geometry (S&K), Interactive Zone (I.P.ZONE), Legend of Innocence (BAMBINI), Shuihong (Baleno Attitude) and Ebase. Overall, Baleno The pace of launching new brands in the domestic market has not stopped, and more new brands may be launched. The parent company Deyongjia Group Co., Ltd. acquired the Baleno brand in 1996, repackaged the brand, and established Baleno Group Co., Ltd. and Baleno. Brand. Baleno Group Co., Ltd. has been in development for nine years.

Subsidiary brands

1. "Baleno": comfortable, natural and value-for-money. The clothing "Baleno" has been operated and developed by the De Yongjia Group for more than nine years. It has now entered a mature stage, with steady growth in performance and adopting the two-pronged strategy of self-operated stores and franchisees. The development philosophy is: great value for money and popularization. In terms of product portfolio, "Baleno" is dominated by men's, women's and unisex casual wear. Its product strengths are basic casual wear and knitted clothing, such as T-shirts. "She is good at integrating the popular elements of the season, such as incorporating trendy elements into the color matching of clothing and various accessories.

"Baleno" products are especially suitable for customers who are more subtle, pay attention to quality and follow the trend. The target age group of the "Baleno" brand is people between 18 and 40 years old. The lifestyle "Baleno" wants to create is comfortable, natural, generous and light. "Baleno" is not only deeply rooted in popular trends, but also comfortable, generous and natural. Provide basic attire for daily life to the public. "Baleno" also invited superstar Andy Lau as its brand spokesperson, and quickly opened self-operated stores and franchise stores, which quickly spread the brand awareness of "Baleno" throughout the Chinese and Southeast Asian markets.

2. "Life Geometry" (S&K): Mainly aimed at fashion and "cool" people. 1997 was an important year for both mainland China and Hong Kong, so Baleno Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and enter the world, and "Life Geometry" was born. "Life Geometry" targets young people who pursue fashion and like uninhibited life attitudes. The age group of customers is between 16 and 28 years old. In 2002, "Living Geometry" also invited the most popular Taiwanese pop music group F4 as its image spokesperson, which further consolidated the brand status of "Living Geometry". In terms of brand image, "Life Geometry" can be said to be a brand that young people think of when they think of fashion. The clothing of "Life Geometry" has many styles, reasonable prices and various ways of matching. Just looking at the store image of "Living Geometry", it looks like a foreign brand. The image is cool and eye-catching. "Living Geometry" requires the store area to be no less than 100 square meters. In addition to striving for fashion in the store image, it also constantly improves the store image. Product quality, and continuous improvement in details such as fabric, tailoring, style, etc., to continuously increase the freshness of customers has become the ultimate pursuit of "life geometry".

3. "Interactive Zone" (I.P.ZONE): It brings street culture to consumers. In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia. Its products were mainly casual wear series for young people. The "Interactive Zone" sales points are all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are specially designed for young customers with personality and acumen. The "Interactive Zone" includes the street culture of the United States and Japan, such as "skateboard youth" and rock enthusiasts on the street. typical image. The "Interactive Zone" has gradually formed a younger customer group, but the current positioning is to target middle school and college students and young people as the main target customers. The "interactive zone" targets the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that target customers have unique personalities and love fashion life. The "Interactive Zone" has set its main market in the Pearl River Delta region of Guangdong Province, and is actively developing self-operated stores. Continuously improving quality and providing preferential prices are the strategies of "Interactive Zone" to develop the market. 4. "Legend of Innocence" (Bambini): Innocence is the most eternal. The brand was born on June 26, 1997. The English word "Legend of Innocence", Bambini, is an Italian word, meaning "child"; the Chinese name of Bambini is "Legend of Innocence" - the young man wearing the "Legend of Innocence", no matter how "evil" he is dressed, remains "Innocence". With the assistance of a group of professional designers, "Legend of Innocence" has created its own cultural characteristics. "Legend of Innocence" relies on a clear brand development concept to ensure that its products stand side by side with Japanese fashion products. "Legend of Innocence" is a brand that belongs to young people. Its customers are between the ages of 15 and 22. They are young people who know how to pursue fashion and have the courage to stand out. They never fall into the trap of clichés. Therefore, the brand image of "Legend of Innocence" is novel and unique. The products of "Legend of Innocence" are diverse and distinctive, and they can also integrate life culture. "Legend of Innocence" has also been working hard to establish a more distinctive brand image. "Legend of Innocence" uses more distinctive fabrics and unique designs to surpass its competitors of the same type.

5. "Ebase" (Ebase): Because leisure brings out the true nature. "Yibense" was born in Hong Kong in March 2000. The products of "Yibense" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). "Yibense" stores are located in mainland China, Hong Kong and Taiwan, and there are self-operated stores in Beijing, Shanghai, Guangzhou, Xi'an, Wuhan and other places.

In the rapid budding stage, the customers of "Yibense" were initially mainly young girls wearing sportswear, followed by casual people. However, after several years of development, people who wear "natural clothes" are mainly urban casual people. The age of customers of "Yibense" ranges from 15 to 35 years old. The clothes of "Yibense" are suitable for wearing to work, shopping, or on dates. People who wear "clothing true colors" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, low prices and good quality, as well as shopping fun. They are constantly accepting new things and have certain requirements for life, so they will definitely go shopping every week to search for trendy clothes. "Yibense" products have many styles but small quantities. The turnover period of "Yibense" products is very fast. "Yibense" strives to bring freshness to customers to win.

6. "Baleno Attitude": Not only fashionable but also elegant. This can be regarded as a high-end brand of Baleno Company. When you enter Shuihong store, you will first see a huge image of Faye Wong striking your eyes. "Shuihong" is a brand specializing in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. Until April 28, 2000, the first store opened in Guangzhou. Later, "Shuihong" developed to Shanghai, Beijing, Xi'an, Changsha and other places. In May 2002, the headquarters of "Shuihong" moved from Taiwan to Guangzhou. In 2003, "Shuihong" invited the queen-level singer Faye Wong as its image spokesperson to highlight the tasteful and personalized image of "Shuihong". "Shuihong" continues to strengthen the types of accessories products to expand the changes of "Shuihong" products. For example, women's high-end underwear is a part of "Shuihong"'s involvement. The brand image of "Shuihong" is fashionable and elegant. "Shuihong" products are superior in their reasonable prices and elegant styles. "Shuihong"'s clothing design is its strength. Coupled with a queen-level image spokesperson, excellent sales skills and high-quality service attitude, it has become the magic weapon for "Shuihong" to occupy the market. The target customers of "Shuihong" are mainly fashionable white-collar women, aged between 20-28 years old. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have certain financial capabilities. The products of "Shuihong" are quite diversified. With the strong publicity campaign of "Shuihong", the business of "Shuihong" is also booming. Supplementary: Baleno, S&K, IPzone, ebase, Kentex, Kaco, BalenoUrban, AstroBoy, Y Pay More, YoyoBobo, TimeMagic, E-Station, Airliy, Bambini, BalenoAttiude, ebase Garcons and Magic Box are both from Baleno.