In November 1995, the sun stopped

Discover the beauty and fragrance of spring in autumn.

Ms. Sun Chi, general manager of Sunshine Book Culture Company, founded "Sunshine Bookstore".

In April 1997, facing the sun

Under the scorching sun, I discovered the courage and persistence to face it.

The company was renamed "Sunshine Book Culture Communication Co., Ltd.", "Facing the Sunshine" was launched, and the "Facing the Sunshine" cultural brand was launched. Sunshine Bookstore began to embark on the path of professional chain management and operation.

In April 1998, Cultural Communication

Believing in the diversity of cultural carriers and the power of communication

renamed "Facing the Sunshine Cultural Communication Co., Ltd." It has five Sunshine Bookstores under its jurisdiction, making it the largest private bookstore chain in Xiamen and even Fujian Province.

January 2000, Photosynthesis

On the night of the Gala of the Century, it was discovered that plants cannot be relied upon to produce oxygen.

Based on the management experience of "Sunshine Bookstore" and the establishment of a certain brand awareness in the local area, the "Photosynthesis Bookstore" was founded (this service brand has been registered with the National Trademark Office, registration number: 1584528), and added a reading cafe to promote the new concept of "reading" and create a more perfect reading space. At the same time, Facing the Sunshine Culture Communication Co., Ltd. was renamed as Photosynthesis Culture Communication Co., Ltd. Start taking the long-term development path of branding.

In August 2002, Mainland Bookstore

With the opening of the "Photosynthesis Study Flagship Store - Mainland Store" located on Zhongshan Road, a commercial street in the center of Xiamen, with a business area of ??2,300 square meters "", "Photosynthesis Bookstore" has initially formed a chain bookstore urban layout of "one central store and nine satellite stores" in Xiamen, with a total operating area of ??4,000 square meters. Five of the stores have "Yuedu Cafe". The bookstore aims to create a reading and buying atmosphere surrounded by “books, coffee, and music”. The service tenet is to strive to create "photosynthesis, your second study room".

In 2003, "Extended Reading"

Extended "Extended Reading" in an ideal space

Xiamen University Zhangzhou Campus Store and Beijing Shuimu Store were born one after another. "Reading" The first publication, the pleasure of reading is extended, and the ideal is extended.

Photosynthesis in the Sun, 2004

Discover the power of photosynthesis during the harvest and ripening seasons.

As of 2004, "Photosynthesis Study" has initially formed an urban layout of "school district, business district and community" chain bookstores in Xiamen, and has extended to Zhangzhou and Beijing, covering 12 chain stores, six of which are There is a "Yuedu Cafe" in the store, with a total operating area of ??3,000 square meters. At the same time, a photosynthesis promotion station was set up, bringing the book city Xiamen’s ideal of urban reading closer to readers step by step. At this point, Photosynthesis not only has a mainstream and powerful terminal network platform, and has become a professional chain bookstore management company, but also has high credibility, popularity and reputation, and has become a cultural brand with infinite value and significance.

In 2005, the first decade

The promotion station came to a perfect end, and the flagship store returned to the old street, achieving the urban chain bookstore layout of "central flagship store radiating community stores around the city" Model

The Southwest Procurement and Distribution Center was established, and the Shanghai branch was registered. Together with the existing Xiamen Base Point and Beijing Base Point, a distribution platform and network covering South China, North China, East China, and Southwest China were built

It’s been ten years, how are you?

In the first ten years, we just tried to walk closely with readers and move further.

In 2006, Gathering Strength

Photosynthesis Study’s first franchise cooperative store, Shigu Store, opened. In a short period of time, it attracted the attention of nearby business districts and school districts.

Shanghai Tianlin store officially opened, striving to transplant photosynthetic culture into a new city

In 2007, Yuedu extended the world

It is known as the private book industry The "Oscar" "China Private Book Industry Selection" was grandly held in the China Travel Service Building. Photosynthesis Bookstore won the "Best Chain Bookstore" award, and Yu Zhenghui of Beijing Chain Sales Department won the "Book Store Manager of the Year" award.

In April, Photosynthesis and 937 global brands were unveiled at Shin Kong Place Mall in Beijing CBD. The 18th store of Photosynthesis - Xinguang Store opened elegantly.

Beijing Huayu store, Jiamao store, Chongguang store and Wudaokou store are blooming with warmth one after another, further extending the world of reading.

2008...

2010...

2012...

...

So , with the continuation of sunshine,

We are waiting for comprehensive photosynthesis;

We are waiting for the season when spring blooms and autumn harvest coexist.

For the dream we are waiting for,

We call for full participation.

Let’s participate in photosynthesis together.

Photosynthesis Culture Communication Co., Ltd. was founded in Xiamen in November 1995 (formerly known as Xiamen Sunshine Book Culture Co., Ltd.), and now has subsidiaries in Beijing and Shanghai. The company has a registered capital of 7 million yuan and total assets of 22.61 million yuan. It mainly engages in the retail and wholesale group purchasing of books, periodicals, electronic publications, etc., and has become a professional national book supplier to Wal-Mart (WAL-MART). The company currently has 430 employees, of whom more than 40 have a college degree or above (including graduate students). It has established two major management development centers, marketing and circulation, with the general manager as the core, and a standardized management system covering eleven functional departments.

Photosynthesis Study is a brand of Photosynthesis Culture Communication Co., Ltd. It is committed to creating a bookstore environment into a "readers' second study" surrounded by "books, music, and coffee" and advocating "reading in books". Between non-books, the joy of reading extends the world” brand concept. After thirteen years of development, it has established an urban chain bookstore layout model with "central flagship stores radiating to community stores around the city", and has successfully opened 23 Photosynthesis Bookstores (including Xiamen, Zhangzhou, and Beijing), 17 of which are equipped with "Yuedu" Cafe", with a total operating area of ??more than 5,500 square meters and 60,000 book varieties, has created a unique reading scene in the city and has become the largest and most well-known private chain bookstore management company in Fujian Province.

Brilliant, beautiful and persistent, the future of photosynthesis will rely on a young, energetic and innovative professional photosynthesis team to pursue the best balance between commercial interests and cultural responsibilities, promote and realize With the same ideal of cultural inheritance and dissemination, we are committed to becoming a cultural media, publishing and education group with the book industry as its core.