Source: Nanfang.com
After the Grain Rain, it is a critical period for early rice in South China to apply tillering fertilizer. In Jiaokeng Village, Zhoutian Town, Renhua County, Shaoguan City, northern Guangdong, a drone slowly took off and hovered over the endless rice fields, spreading fertilizer evenly.
If tillering fertilizer is applied in time, rice will have more branches and higher yields. This is the most important fertilization link for farmers.
"This is a DJI T20P drone with a wing width of 3 meters. It can cover 10 acres of land in 10 minutes." Deng Ruiting, a local farmer, pointed at the hovering drone and said, "DJI can do it in one day. It can fertilize 300 acres, equivalent to 30 strong laborers, quickly and evenly.”
The DJI T20P drone was put into mass production by Shenzhen DJI Innovation Technology Co., Ltd. in November last year. Agricultural drones.
As a private high-tech enterprise in Guangdong, DJI has grown from a small team of 4 people to a large company with more than 14,000 employees in 16 years. It has applied for more than 13,000 patents and has products all over the world. More than 100 countries, global market share exceeds 80%.
“DJI’s development is not only the result of our increased investment in research and development, but also benefits from the guidance of Guangdong’s policy of strengthening the province through science and technology. It is also inseparable from the strong judicial protection of scientific and technological innovation.” Cui Mingyuan, the legal representative of Xinjiang Company, said so.
"First Judgment" -
Allowing innovators to truly win the market
Intellectual property rights are connected to innovation and the market, and quick rights protection is an innovative enterprise The rigid need for healthy development is also the due meaning of judicial protection innovation.
"Gimbal camera" is a new technology independently developed by DJI. It can automatically stabilize the balance during shooting. The product has been favored by the market after it was launched. In December 2018, the State Intellectual Property Office granted the design patent, and subsequently the technology also won the 21st China Appearance Patent Gold Award.
In order to ascertain the facts as quickly as possible, the court invited technical investigators to issue professional opinions, and also coordinated the National Intellectual Property Patent Examination Collaboration Center to issue opinions.
"As an innovative company, it is particularly urgent to defend rights quickly." Wang Xiaodan, then head of DJI's intellectual property department, said that generally intellectual property lawsuits take more than a year, and even if you win the case, you may lose your rights. The "preliminary judgment + temporary injunction" effectively solves the problem of "win the lawsuit but lose the market" in patent rights protection.
“Top grid” compensation award——
In October 2016, DJI’s “PTZ” technology was awarded an invention patent by the State Intellectual Property Office, and has since been awarded the No. The 4th Guangdong Patent Gold Award and the 19th China Patent Excellence Award. In February 2017, DJI discovered that the "Zhiyun Shining" three-axis stabilizer manufactured and sold by Guilin Zhishen Information Technology Co., Ltd. was very similar to the company's patented product, so it sued Zhishen to the court.
In December 2018, the Guangdong High Court sentenced Zhishen Company to compensate DJI Company 1 million yuan, which was the legal maximum compensation amount in this type of case at the time.
A “maximum” compensation verdict says “no” to those who maliciously infringe on intellectual property rights.
"This judgment has triggered a strong response in our entire industry and plays a very important role in promoting the healthy development of the entire drone industry." said Wu Wei, President of the Guangdong Drone Industry Association.
Joint debugging——
Let the "big protection" be implemented
"Gong Chen participated in research and development in our company before and signed a confidentiality agreement. Now Leaking our technology is an infringement of trade secrets..."
In February 2016, in the trial court of the Nanshan District People's Court of Shenzhen City, a tense court debate took place between DJI and Datong Technology Co., Ltd. Limited company "open fire".
DJI complained that Chen, an engineer hired by Daotong, once worked for DJI, was deeply involved in the research and development of the DJI drone "Phantom 3", and provided Daotong with Trade secrets in drone development.
Daotong Company, also located in Nanshan District, is a high-tech enterprise mainly engaged in the research and development, production and sales of automotive electronics. Daotong Intelligent Aviation Technology Co., Ltd. is its wholly-owned subsidiary, engaged in unmanned aerial vehicle R&D and production of electronic components for flying aircraft.
Daotong Intelligence believes that DJI’s public release of information to the outside world is an act of defaming business reputation, so it also sued DJI to the court and demanded that it stop infringing on business reputation and reputation rights.
A new product sparked two lawsuits.
"It is not difficult to decide the two cases, but the dispute between the two companies has not been resolved after the verdict, and there will be lawsuits in the future." Huang Juanmin believes.
Therefore, Huang Juanmin communicated with the two companies one after another, suggesting that the companies should focus more on future development, put aside disputes as soon as possible, and get out of the lawsuit. With the efforts of the judge, both parties showed their willingness to mediate, but they still had different opinions on the protection of trade secrets.
Therefore, Huang Juanmin found the Nanshan Intellectual Property Protection Center, and experts and scholars from the center who coordinated trade secret protection participated in the mediation.
Huang Juanmin and trade secret protection experts separately conducted legal analysis with the company on the employment issues of former employees. After the joint efforts of the court and the Intellectual Property Protection Center, the two disputes were mediated and withdrawn, and both parties shook hands and made peace.
Driven by the Nanshan District Court, Nanshan District established the country’s first “6+4+N” one-stop comprehensive service platform for intellectual property, including 6 protection agencies, 4 industry associations, and N As an intellectual property service agency, the full-chain service of intellectual property cultivation, operation during the event, and protection after the event has since been truly linked.
"This platform has built a joint protection system for judicial, administrative, industry associations, arbitration and mediation, and has successfully mediated 1,352 disputes." said Liu Jing, director of Nanshan Intellectual Property Protection Center.
Equal protection -
Optimizing the business environment
In 2019, DJI discovered that there was also a company with the same name in Jiangmen City, more than 150 kilometers away. company, and uses the “DJI” trademark for product promotion on multiple e-commerce platforms. DJI applied to register the "DJI" trademark as early as 2012, and was recognized as a well-known trademark by the State Intellectual Property Office in August 2018.
Before the trial, Zhang Haijiang, the presiding judge of the case and the then president of the Third Civil Division of Jiangmen Intermediate People’s Court, first convened both parties for mediation.
Faced with the judge’s patient interpretation of the law, Huang expressed his willingness to transfer the registered trademark for free on the spot, and DJI also made it clear that it would not pursue other compensation.
"In the face of local enterprises, Jiangmen Intermediate People's Court insists on equal protection. This is a truly legalized business environment." Yang Xiaofei, the litigation agent in the case and DJI's legal counsel, said.
Postscript
Allowing innovators to innovate with peace of mind
From a small workshop of 4 people to a "unicorn" company with the largest market share in the global drone industry DJI's drones "soar" benefit from the company's continuous investment in technology research and development. It is also the epitome of Guangdong's strategy of strengthening the province through technological innovation and the vigorous development of private high-tech industries, in which judicial service guarantees play an important role.