A detailed introduction to the four types of corporate culture

Corporate culture is the soul of a company. What are the different types of corporate culture? Follow me below to explore the four types of corporate culture construction.

Four types of corporate culture

According to the different tasks and management methods of the enterprise, Deere and Kennedy divided corporate culture into four types: strongman culture; hard work, Play culture; attack culture; process culture.

1. Tough guy culture. This culture encourages internal competition and innovation and encourages risk-taking. Highly competitive, fast product updates corporate culture characteristics

2. Work hard and enjoy the culture. This culture places equal emphasis on work and play, and encourages employees to complete tasks with less risk. The characteristics of corporate culture are low competitiveness and relatively stable products.

3. Betting culture. It is characterized by a desperate move based on careful analysis. Generally, the characteristics of corporate culture include large investment and slow results.

4. Process culture. This culture focuses on how to do things, and there is basically no feedback on the work. It is difficult for employees to measure the work they do. The characteristics of a corporate culture that is strong in organization and can complete tasks step by step

According to the status and style of the company, it is divided into:

1. A dynamic corporate culture. Characteristics are: emphasis on organization, pursuit of innovation, clear goals, external orientation, good communication from top to bottom, and strong sense of responsibility.

2. Stagnant corporate culture. Characteristics are: eager for quick success, no long-term goals, self-interested, self-preserving, inward-oriented, slow to act, and irresponsible.

3. Bureaucratic corporate culture. Characteristics are: routine, official articles.

According to the nature and scale of the enterprise, it is divided into:

1. Greenhouse type. This is unique to traditional state-owned enterprises. Not interested in the external environment, lacks adventurous spirit, lacks incentives and constraints.

2. Gleaner type. Specific to small and medium-sized enterprises. The strategy shifts with changes in the environment, and its organizational structure lacks order and its functions are relatively scattered. The basis of the value system is respect for leaders.

3. Vegetable garden type. Strive to maintain its dominant position in the traditional market, operate in a paternalistic manner, and keep staff motivation at a low level.

4. Large plant type. Unique to large enterprises. It is characterized by continuous adaptation to environmental changes and the initiative and enthusiasm of staff are stimulated.

According to the degree of emphasis that enterprises attach to various factors, they are divided into:

1. Bureaucratic type. Owned by companies operating in a monopolized market. Impersonal management style, pyramidal organizational structure, focusing on following standards, norms and rigid procedures, lack of competition within the organization, and people secretly scheming.

2. Professional manager type. Work-oriented, with clear standards, strict reward and punishment system, flexible organizational structure, and fierce internal competition.

3. Technical. Technologists take charge, paternalistic approach, heavy reliance on technical know-how, and functional organizational structure. Levels of corporate culture

A corporate culture that can be implemented is mainly composed of three levels:

The first level is corporate philosophy, which is the core level of corporate culture, and corporate philosophy is also It can be called the positioning and future vision of enterprise development.

The second level is the core values ??of the enterprise. It refers to clear principles for doing things, that is, the company's principles for treating employees, customers, and work. It includes the employee value trends and behavioral attitudes stipulated by the company in doing things. For example, the values ????of "seriousness, dedication and enjoyment" proposed by Huaheng Zhixin to employees require our employees to take seriousness as the criterion at work, to use dedication as the condition when selecting people, and to be able to support and achieve each other in daily work. Information sharing, etc. For example, some companies put forward the value of "living by this and being good at this" as the normative requirements and expectations for employees.

The third level is the image and logo of the company, which mainly includes a series of behavioral image specifications such as the company's external image and the dress/language used by employees at work.

For example, Huaheng Zhixin people once assisted China Telecom in proposing 18 standard dress codes, 12 standard behaviors, and 5 standard phrases not to say, etc. The main content of corporate culture

According to the definition of corporate culture, its content is very extensive, but the most important ones should include the following points:

Business philosophy

< p>Business philosophy, also known as corporate philosophy, originates from the innovative application of social humanities and economic psychology. It is a methodological principle unique to an enterprise for engaging in production, operation and management activities. It is the basis for guiding corporate behavior. In the fierce market competition environment, an enterprise faces various contradictions and multiple choices. It requires the enterprise to have a scientific methodology to guide it and a set of logical thinking procedures to decide its own behavior. This is the business philosophy. For example, Panasonic Corporation of Japan emphasizes economic benefits, values ??the will to survive, and strives for survival and development in everything. This is its strategic decision-making philosophy. Beijing Landao Commercial Building was founded in 1994. It is guided by the business philosophy of "integrity-based, friendship first", "displaying righteousness with emotion, making profits with righteousness, and combining righteousness and benefit", making it three years after its establishment. Its internal turnover doubled, ranking fourth in the capital's business community.

Value concept

The so-called value concept is people’s evaluation of the existence, behavior and behavioral results of people (individuals and organizations) based on some utilitarian or moral pursuit. basic point of view. It can be said that life is the pursuit of value, and value concepts determine the pursuit of life behavior. Values ??are not the reflection of people in one moment, but the conceptual system of values ??formed in long-term practical activities. The values ??of an enterprise refer to the employees' evaluation of the meaning of the enterprise's existence, business purpose, and business purpose, and the collective and individualized group consciousness they pursue. It is the value standard shared by all employees of the enterprise. Only on the basis of the same value principle can the correct value target of the enterprise be generated. Only with correct value goals can there be behaviors that strive to pursue value goals, and only then can an enterprise have hope. Therefore, corporate values ??determine the orientation of employee behavior and are related to the survival of the company. Values ??that only care about the economic benefits of an enterprise will deviate from the direction of socialism, which will not only harm the interests of the country and the people, but also affect the corporate image; values ??that only care about immediate interests will lead to quick success and short-term behavior, causing the enterprise to lose its stamina and lead to perish.

Enterprise spirit

Enterprise spirit refers to the spiritual outlook of the enterprise member group formed by the enterprise based on its own specific nature, tasks, purposes, era requirements and development direction, and after careful cultivation. .

Enterprise spirit should be reflected through the conscious practical activities of all employees of the enterprise. Therefore, it is also the externalization of the conceptual awareness and enterprising psychology of enterprise employees.

Enterprise spirit is the core of corporate culture and plays a dominant role in the entire corporate culture. Enterprise spirit is based on values ??and driven by value goals. It plays a decisive role in corporate business philosophy, management system, morals, group consciousness and corporate image. It can be said that entrepreneurial spirit is the soul of an enterprise.

Enterprise spirit is usually expressed in some philosophical, concise and clear language, which is convenient for employees to remember and use to motivate themselves at all times; it is also convenient for external publicity and easy to form an impression in people's minds, thus Form a distinctive corporate image in society. For example, the "ball of fire" spirit of Wangfujing Department Store uses the light and heat of the people in the building to illuminate and warm every heart. Its essence is dedicated service; the "realistic and enterprising" spirit of Xidan Mall embodies the past. The core value of seeking truth and the business style of being sincere, trustworthy, pioneering and enterprising.

Corporate ethics

Corporate ethics refers to the sum of behavioral norms that adjust the relationship between the company and other companies, between the company and its customers, and between employees within the company. It evaluates and regulates enterprises from the perspective of ethical relationships, using moral categories such as good and evil, public and private, honor and shame, honesty and hypocrisy as standards.

Corporate ethics is different from legal norms and institutional norms. It is not as mandatory and binding, but it has a positive demonstration effect and strong appeal. When recognized and accepted by people, it has the ability to self-restrain. strength. Therefore, it has wider adaptability and is an important means to constrain the behavior of enterprises and employees.

The reason why Tongrentang Pharmacy, a time-honored brand in China, has been prosperous for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, forming a professional ethics with industry characteristics, that is, to benefit the world, nourish the body, and strive for excellence. , Children and elders are not bullied, and everyone is treated equally.

Group consciousness

A group is an organization, and group consciousness refers to the collective concept of organizational members. Group consciousness is an important psychological factor in the formation of internal cohesion within an enterprise. The formation of corporate group consciousness enables each employee of the company to regard their work and behavior as an integral part of achieving the company's goals, making them feel proud of themselves as members of the company, and have a sense of honor for the company's achievements, thus Think of the enterprise as the sympathizer and owner of your own interests. Therefore, they will work hard to achieve corporate goals and consciously overcome behaviors that are inconsistent with achieving corporate goals.

Corporate image

Corporate image is the overall impression of the enterprise that is expressed through external characteristics and operating strength and is recognized by consumers and the public. The image of an enterprise expressed by external characteristics is called surface image, such as signboards, facades, logos, advertisements, trademarks, clothing, business environment, etc. These all give people an intuitive feeling and are easy to form an impression; the image expressed through operating strength Called deep image, it is a concentrated expression of internal factors of the enterprise, such as personnel quality, production and operation capabilities, management level, capital strength, product quality, etc. The surface image is based on the deep image. Without the foundation of the deep image, the surface image will be false and cannot be maintained for a long time. Since circulation companies mainly deal in goods and provide services and have more contact with customers, the surface image is particularly important, but this does not mean that the deep image can be placed in a secondary position. Xidan Shopping Center in Beijing establishes a corporate image of serving customers wholeheartedly by treating people with sincerity, touching people with sincerity, giving people with integrity, and making people sincerely. This kind of service is based on a beautiful shopping environment, reliable product quality, and tangible products. On the basis of price, that is, with a strong material foundation and operating strength as a guarantee of high-quality services, it achieves a combination of surface image and deep image, and wins the trust of customers.

Corporate image also includes the visual identification system of the corporate image, such as the VIS system, which is the visual identity of the company for external publicity. It is one of the channels for the society to introduce the visual recognition of the company, and it also marks the company. Sign content of whether to enter modern management.

Enterprise system

Enterprise system is formed in the practical activities of production and operation. It is mandatory for people's behavior and can protect certain rights. From the perspective of the hierarchical structure of corporate culture, corporate system belongs to the middle level. It is the expression of spiritual culture and the guarantee for the realization of material culture. As a model of employee behavioral norms, the enterprise system enables individual activities to be carried out reasonably, internal and external interpersonal relationships to be coordinated, and the common interests of employees to be protected, so that the enterprise can be organized in an orderly manner and work hard to achieve corporate goals.

Cultural Structure

Corporate culture structure refers to the temporal and spatial order, primary and secondary status and combination of various elements in the corporate culture system. Corporate culture structure is the composition and form of corporate culture. , proportional relationship and positional relationship of level, content, type, etc. It shows how the various elements link to form the overall pattern of corporate culture. That is, corporate material culture, corporate behavioral culture, corporate institutional culture, and corporate spiritual culture.

Corporate mission

The so-called corporate mission refers to the role and responsibilities that an enterprise should play in social and economic development. It refers to the fundamental nature and reason of existence of the enterprise, explains the business field and business philosophy of the enterprise, and provides the basis for the establishment of corporate goals and the formulation of strategies. The corporate mission should explain the scope and level of activities that the company operates in the entire social and economic field, and specifically describe the company's identity or role in social and economic activities. It includes the business philosophy of the enterprise, the purpose of the enterprise and the image of the enterprise.