What do you need to prepare to open a silver jewelry store? The phrase "gold and silver jewelry" is gradually falling apart in recent years. In the past year or two, gold jewelry has remained in large shopping malls, while silver jewelry has increasingly found its way into every corner of Hangzhou in the form of specialty stores. There are always many customers visiting such silver jewelry stores around schools and commercial streets. The threshold for opening a silver jewelry store is low and the capital requirements are not high. However, before deciding to operate a silver jewelry store, you must also consider the issues that need to be paid attention to when opening a silver jewelry store, so that you can better operate a silver jewelry store.

Silver jewelry has branched out from traditional shopping malls and jewelry stores. Because of its low cost and changeable styles, it has become a fashionable jewelry in the past two years and has blossomed in the form of specialty shops. Not only did total sales not weaken, but they continued to rise. Silver jewelry is obviously becoming more diversified. Although pure silver jewelry still occupies a dominant position, the demand for silver jewelry inlaid with gemstones has also increased significantly.

The cost of raw materials in silver jewelry is actually not high. One gram of silver is worth about 2 yuan. The low cost makes fashionable silver jewelry tend to be bold and exquisite in style. The rise of silver jewelry stores is because more and more people are aware of the huge profits.

Store opening form

Silver jewelry stores are currently mainly divided into the following three forms:

One type is a franchise store or chain store of a certain brand of jewelry. After paying the franchise fee, these stores accept unified delivery and promotion arrangements from the head office, and the purchase channels are relatively single and centralized. The success of the head office brand has a great impact on franchise store sales. However, at the beginning of opening a store, a successful brand can more easily help store owners win the trust of consumers faster. Such as Silver Times, Silver Workshop, Pinyin, etc.

The other type is that operators organize their own supply of goods and set their own prices. Generally speaking, professional wholesale markets and even travel destinations are the main channels for purchasing goods.

There is also a category of branches of jewelry companies.

It is worth noting that even if it is the head office of a Guangzhao franchise store or a branch of a jewelry company, most of the above types of stores They do not really have their own factories, and most of the styles are difficult to guarantee uniqueness. This requires the store manager to have a certain aesthetic level when purchasing goods to form an attraction to customers.

Store Selection

Fashionable silver jewelry relies on a variety of styles to attract consumers, and retail is the main form. The following areas are preferred:

First, around universities. The student consumer group is more receptive to inexpensive but fashionable silver jewelry, especially earrings and rings that cost from five yuan to tens of yuan.

The second is a prosperous area surrounded by dense clothing stores and small and medium-sized restaurants. Just as more and more shopping malls place fashionable jewelry cabinets between clothing cabinets, it is a subconscious consumption habit of many female consumers to match jewelry with clothing. Moreover, when consuming clothing, they are more likely to accept the consumption of jewelry. Small and medium-sized restaurants that focus on family consumption can bring a relatively constant flow of people to surrounding silver jewelry stores, such as consumers who stop by after eating.

The third is around large emerging communities. Because most of the residents are young white-collar workers, they have high interest and requirements in catching fashion and matching daily clothes.

Setting up counters in supermarkets or shopping malls to promote sales through their popularity is also an option. However, due to the inevitable large fees such as entrance fees and counter fees, and the cumbersome checkout procedures, it may be difficult for shop owners who start a business to afford it.

No matter where you open it, be careful not to open it next to a main road. It is best to open it next to a two-lane road to make it easier for shoppers to visit your business. Streets that are too wide make it difficult for shoppers to cross. Although the traffic flow is large, the effective passenger flow is small.

Store location selection

For start-ups, one advantage of choosing to open a silver jewelry store is that the store does not need to be large.

A store of about ten square meters is more suitable. This makes it easier to find a store, pay rent, and take care of the business to prevent the dazzling array of small silver jewelry from being stolen. The most important thing is that such a small shop is enough to open a silver jewelry store-nailing a piece of black cloth to the wall or making a display cabinet can accommodate hundreds of earrings or rings. A small store of ten square meters is enough to display nearly a thousand samples, and one or two people can visit the store.

Another advantage of a small store is that the merchandise is more closely displayed, giving a visual impression of rich varieties and affordable prices, making it easier to capture the main consumer groups of silver jewelry.

Consideration of location is also related to your market positioning. If you are making silver products, if you are focusing on popular trinkets with low prices, you should pay attention to the flow of people; if you are making silver products with unique styles such as Tibetan and Miao people, then the flow of people will not be the most direct. Sometimes too many people will affect loyalty. To give customers a sense of belonging and superiority in consumption, it is enough to place it in a quiet location but with plenty of consumer groups. ...>>

What should you pay attention to when opening your own silver jewelry retail store? The experienced parties stopped talking to each other because they didn’t understand the industry.

But from a consumer’s perspective, the style must look good. The color must be correct. . .

Which brand of silver jewelry is good? Tiffany (1837 New York, world famous expensive silver products, top ten silver jewelry brands)

CHROME HEARTS silver jewelry (USA, no stores in China, Luxurious style of rock and street hip-hop)

OXETTE Silver Jewelry (Greece, a famous foreign silver jewelry brand, which also sells luxury watches and jewelry)

Mengxiang Silver Jewelry, Ying Xiangyin jewelry, Leixiang silver jewelry (the first brand of sterling silver products in China, Henan Mengxiang sterling silver brand)

FOLLI FOLLIE (Greece, a famous foreign silver jewelry brand, also a luxury jewelry, Watches, bags)

CTF2 CTF2 Chow Tai Fook Silver Jewelry (Hong Kong, a famous Hong Kong silver jewelry brand owned by Chow Tai Fook, the name means the younger generation)

XIANGYUE Meet Silver Jewelry (a famous brand owned by French Centenary Lover) , fashionable silver jewelry with the theme of family, friendship, and love)

LOVE&LOVE silver jewelry (Shenzhen, a famous domestic silver jewelry brand, a representative of silver jewelry with emotional themes as the main line)

8. YESORNO silver jewelry (Beijing, a famous domestic silver jewelry brand, European and American luxury silver jewelry style)

9. Corsair (Beijing, a silver jewelry brand mainly based on Thai silver)

10. Twelve seasons

Pure silver products, Henan Zhengzhou silver jewelry brand

According to another survey in some parts of the world, the world's silver jewelry brand rankings have been slightly adjusted, and Tiffany still ranks first in the world. Silver jewelry brands ranked first, with CHROME HEARTS silver jewelry, YESORNO silver jewelry, Corsair and other silver jewelry brands still on the list. The Xiangyue silver jewelry brand, which was born under the French Centenary Lover, has risen strongly. It has specialized stores in France, New Zealand, Australia, China and other countries. It currently has more than 200 stores in more than ten provinces and cities in China. Mengxiang silver jewelry is also very popular in China. Basically, there are more than 3,000 franchise stores and dealers in total.

Tiffany & Co., a famous domestic silver jewelry brand

Point of View

Pirate Ship

Romantic jewelry world

Chow Tai Fook

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Guangdong Jewelry Yuemei

Lao Fengxiang

Lao Silversmith

How much is the gross profit of opening a sterling silver jewelry store? The monthly income ranges from 1.5 to 10, depending on scale!

Are the silver jewelry sold in silver jewelry stores real or fake? Small stores also have good stuff! The pure silver is S990! The disadvantage of pure silver is that it is very soft! Easy to deform! Now many of them are S925! It's so hard! Many styles can be designed! Not easy to deform! I feel like what you bought should be real! Don't worry! Just like it!

There are 80 points for naming a silver jewelry store. 1) The total strokes of Yin Yin jewelry are 32, which is homophonic to Yongying jewelry. It can also be said that Yongying market, Yin five elements are native to gold and silver; 2) Yin Yin jewelry The total number of strokes is 41, the homonym of the lucky number is Yongying jewelry, and the five elements of Yin are gold and silver.

Top Ten Silver Jewelry Brands 1, Tiffany

Reasons for the list: Silver jewelry represents the brand and is a symbol of luxury and aristocratic silver jewelry.

Disadvantages: There are not many foreign brands and specialty stores in mainland China; there are many imitations.

Recommendation index:

Brand introduction; Tiffany is a famous jewelry brand. It was founded in New York, USA in 1837. The founder, Charles Tiffany, is known as "King of Diamonds". He is also the originator of 925 silver jewelry.

2. Dianjingge

Reason for being on the list: One of the companies with multiple silver jewelry brands in the country. It plays an important role in the silver jewelry industry.

Disadvantages: Too many brands and no centralized advantage.

Recommendation index:

Brand introduction: Guangzhou Dianjingge Company is a well-known domestic enterprise, which owns several well-known domestic silver jewelry and crystal jewelry brands. A leading company in silver and crystal jewelry.

3. Chow Tai Fook

Reason for being on the list: A well-known jewelry brand in China, the brand is a household name.

Disadvantages: Everyone only knows the gold Chow Tai Fook, but not the silver Chow Tai Fook

Recommendation index:

Brand introduction: Chow Tai Fook has a huge retail network, including Singapore It has more than 2,000 retail outlets in Malaysia.

4. Guangdong Jewelry Yuemei

Reason for being on the list: The representative brand of domestic high-end silver jewelry, with fashionable and individual styles, is the most popular silver jewelry brand in major shopping malls.

Disadvantages: There are not many franchise outlets nationwide.

Recommendation index:

Brand introduction: Guangdong Jewelry Yuemei is one of the few high-end silver jewelry brands in China. Its fashionable style and unique design style have won the favor of the trendy people.

5. Lao Fengxiang

Reasons for being on the list: Lao Fengxiang is a time-honored Chinese brand with a high reputation in the industry.

Disadvantages: Too few styles.

Recommendation index:

Brand introduction: Listed company, China's top 500 companies, China's famous jewelry brand.

6. Romantic Jewelry Industry

Reason for being on the list: The fastest growing silver jewelry brand in franchise stores in recent years. Fashionable styles and affordable prices are well-known in the market.

Disadvantages: Development is too fast, and other supporting services sometimes cannot keep up.

Recommendation index:

Brand introduction: Romantic jewelry is currently the most popular silver jewelry The brand is far ahead in terms of franchise store development, franchise store business, and popularity.

7. Old Silversmith

Reasons for being on the list: It has a very high reputation in the northern region and its product design is first-class.

Disadvantages: Low market coverage in southern China.

Recommendation index:

Brand introduction: Laoyinjiang is the earliest founder of a personalized sterling silver jewelry processing enterprise in China with independent design as its core.

8. Corsair

Reasons for being on the list: It also has a high reputation in the northern region, and its product design is outstandingly personalized.

Disadvantages: Low market coverage in southern China.

Recommendation index:

Brand introduction: "Pirate Ship Silver Jewelry" is famous for selling popular jewelry and is a well-known silver jewelry brand in China. Personalized design is renowned in the industry.

Nine, Bangkok Silver

Reason for being on the list: Domestic high-end silver jewelry brand

Disadvantages: National retail outlet coverage is relatively low

Recommended Index:

Brand introduction: Bangkok Silver is a global chain brand of Thailand's Jintai Jewelry Group. It was founded in 1867 and entered the Chinese market in 2005. It is operated and managed by Guangzhou Silver Mangu Trading Co., Ltd.

10. Silver Era

Reasons for being on the list: Excellent domestic silver jewelry brands

Insufficient, opening Tmall store, impacting the market of franchised physical stores.

Recommendation index:

Brand introduction: Silver Times is a well-known brand in Jiangsu and Zhejiang regions. It has a high voice in the region and is a rare silver jewelry brand.

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Waiting online: Where is the store that specializes in silver jewelry near the pedestrian street? There is no silver in psychics. In the past, there was Qike Silver Jewelry next to Liang Fengyuan, and in the commercial building alley mentioned above< /p>

Which silverware store on Taobao is the best? There are many silver jewelry stores on Taobao, all of which have their own characteristics. There are handmade ones, fashionable ones, ones that specialize in certain kinds of silver jewelry, and those that also deal in all kinds of silver jewelry. There are many of them, and the styles are different. If you want to sell something with confidence, For silver jewelry, you can choose to buy it from a big brand store. It is best to sell it physically at the same time, so that it is easy to inspect the goods. In the end, you still have to look more, compare more, and consider various factors.