1, IP (intellectual property): IP refers to intellectual property, including copyright, trademarks, patents, trade secrets, etc. , and is the core element of IP derivatives. Only IP with intellectual property rights can be used for the development and promotion of derivatives.
2. Derivatives types: Derivatives types refer to various derivatives made according to the characteristics of IP and market demand, such as animation, games, novels, movies and peripheral products.
3. Business model: Business model refers to the business operation model of IP derivatives, including product positioning, marketing, sales channels and profit model, which is one of the keys to ensure the commercial success of IP derivatives.