How does the company's trademark registration process go? How much does it cost for a company to register a trademark? The editor has brought you relevant knowledge about the trademark registration process and fees, which may include you need. How much does it cost to register a company's trademark (for reference only)

Registration fees are charged by category and number, and the fee for each trademark in each category is:

1,900 yuan (valid for ten years, including ten years Fees for domestic companies or individuals, including 1,000 state fees and 900 agency fees)

3,000 yuan (valid for ten years, including ten years of fees, for foreign companies or individuals, including 1,000 state fees and 900 agency fees) Fee 2000) What are the regulations on the company's trademark registration process and time?

1. Design? Before applying for trademark registration, you can entrust our company or design it yourself. The following points should be paid attention to when designing a trademark: (1) Originality, that is, the design of the trademark must be innovative; on the one hand, it must meet the requirements of distinctiveness, and on the other hand, a creative trademark can easily expand the popularity of the product and quickly occupy the market. (2) The name of the trademark should avoid being associated with the function of the product. (3) The design of the trademark should highlight the theme and be reasonably laid out.

2. Inquiry? Trademark inquiry usually refers to an inquiry about trademark information conducted by a trademark registration applicant before applying to register a trademark in order to understand whether there are any prior trademark rights that may conflict with the trademark he or she is applying for. . It takes a long time for a trademark to be applied for and approved for registration. If the trademark registration application is rejected, on the one hand, the trademark registration fee will be lost; on the other hand, it will take longer to reapply for a registered trademark, and it is still unknown whether the re-application will be approved for registration. Therefore, it is best for applicants to conduct a trademark search to understand the status of prior rights before applying to register a trademark. There are two types of inquiry services: one is internal inquiry service; the other is agency government inquiry service, which takes 7-14 working days.

3. Application? Submit the trademark registration application documents to the Hong Kong Intellectual Property Department.

4. Acceptance? After the Hong Kong Intellectual Property Department receives the trademark registration application materials, it will give an application number and issue an acceptance notice. It will take about one week.

5. Review? Trademark review is divided into two processes: formal review and substantive review. Formal examination means that before reviewing the application, the Trademark Registry will review the application form and all attachments in detail to see whether the required parts of the form have been completed, whether the relevant information is correct, and whether the required information is incomplete. If everything is in order, the application process will enter the next stage (substantive examination stage). After the substantive examination is completed to check the deficiencies of the application and confirm that all the information is complete, the Trademark Registry will check the trademark records to determine whether other merchants have registered or applied for registration of the same or similar goods or services. 's trademark. The Trademark Registry will also check whether the trademark concerned complies with the registration requirements stipulated in the Trademark Ordinance. If approved, the application process will enter the next stage (the gazette announcement stage).

6. Announcement? After the Trademark Registry approves the application, it will be announced in the Hong Kong Intellectual Property Gazette for a period of three months. If no one raises any objection, the trademark can be successfully registered.

7. Registration? If there is no objection to the trademark announcement or the objection is ruled untenable, the registration is successful. Under normal circumstances, it takes about 6 months to obtain the registration certificate. After successful registration, it will be valid for 10 years and can be renewed on time six months before expiration. What are the requirements for a company’s brand naming?

(1) The affinity of the brand name must be strong

So as long as the brand name has good communication power, the brand will be good How about spreading it? It is also an internationally renowned soap brand, and it also has a brand name with strong communication power. The brand awareness and market share of Safeguard are completely different from Lux; it is also a treatment for menopausal syndrome, and Mrs. Jingxin Oral liquids, however, suddenly emerged as new entrants and gained more market share. Why is this?

In fact, in addition to the communication factor of the brand name, there is also the issue of brand name affinity. The affinity of a brand name depends on the style, characteristics, tendencies and other factors of the wording of the brand name. Although the brand name Lux has strong communication power, its affinity is far less direct than that of Safeguard. Lux gives people a stiff and masculine feeling, but we know that under normal circumstances, most of the people who purchase soap at home are housewives, so the name Lux is obviously incompatible with the preferences of target consumers.

But Safeguard is different. This term first gives people the impression that it is a neutral term. It not only fits the preferences of target consumers more broadly, but also emphasizes the two focuses of "comfort" and "good". , giving people the impression that the whole body will feel refreshed after using it, so its affinity is stronger. Therefore, when naming a brand, we should not only pay attention to the communication factor of the brand name, but also pay attention to the affinity factor of the brand name. Only in this way can the brand communication achieve the best effect.

(2) The protection of the brand name is better

Our market has always been full of well-thought-out market followers. When the mantis stalks the cicada, the oriole follows behind. This is what is called Competitive strategies of followers. They have a keen sense of business and are always looking for business opportunities, and companies that do not pay attention to protecting their brand names provide them with just such opportunities. Therefore, when naming a brand, companies must consider the protective nature of the brand name, and it is best to use a registered trade name to name the product. Successful brands such as Melatonin, Tylenol, and Qumei all name their products after registered trade names. However, the anti-inflammatory drug Rijunsa not only names its products with registered trade names, but also conducts anti-inflammatory drugs to prevent the emergence of similar brands. Similar registration to the registered trade name to fully protect the brand from infringement. Therefore, naming a brand cannot only focus on communication and affinity. Whether it can avoid being imitated and violated is also the most important issue in brand naming. What are the forms of transfer of a company's registered trademark?

Trademark transfer is an act in which the trademark registrant transfers the exclusive right to use the trademark to another party in accordance with legal procedures during the validity period of the registered trademark. The transfer of registered trademarks generally takes the following forms:

1. Contract transfer. The transferor stipulates the content of the registered trademark transferred, mutual rights, obligations and liability for breach of contract through a contract. This form of transfer is generally paid, that is, the transferor charges a certain transfer fee by transferring the exclusive right to the registered trademark.

2. Inheritance and transfer. There are two situations for the inheritance and transfer of registered trademarks:

(1) After the registered owner (natural person) dies, that is, after the end of his life, an heir will inherit all the registered trademarks owned by the deceased according to the inheritance procedure.

(2) Succession and transfer when the enterprise as the owner of the registered trademark is merged or merged.

3. Transfers due to administrative orders. This form of transfer generally occurs in countries with public ownership. The administrative orders mentioned here are mainly those plans and administrations that cause the transfer of property. For example, if my country's state-owned enterprises are divided, merged, dissolved or transferred according to administrative orders, the subject of registered trademarks will inevitably change.

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