Pinduoduo has been conducting traffic-draining activities since its inception. The traffic-draining activities of this platform are more generous than other platforms, allowing more people to choose to download this software and shop in it. 1. Continuously attract new customers.
Although Pinduoduo now has many specific consumers, it is still doing traffic promotion activities. On the eve of every major holiday, Pinduoduo will ask many old users to help it do some publicity. I heard that Duoduo does the most promotion among all software in China. He often uses bargaining or receiving red envelopes to ask old customers to help him actively promote Pinduoduo, which will make Pinduoduo more and more users. Some large shopping platforms attract new customers entirely by word of mouth and do not do any activities to attract new customers. However, the Pinduoduo software has been attracting traffic, so its customer growth rate is faster than other software. As long as there are more shoppers on the platform, the platform will become more and more powerful, which is one of the reasons for Pinduoduo’s success. 2. It can help customers save money.
The software Pinduoduo has completely captured the psychology of middle-aged and elderly people. At this age, most middle-aged and elderly people have no ability to work, so they will become more cautious in spending money and will choose Go shopping on some cheaper platforms. You can compete with others on Pinduoduo. Although group buying will not be much cheaper, these people can also save a lot of money in the accumulated shopping. Many people go shopping on Pinduoduo for the first time with the mentality of giving it a try. Later, they find that the quality is really good, and they will continue to buy on this platform. As long as it is some daily necessities, most people will choose Pinduoduo. Boys take classes on the platform.
There are many shopping software now, so the prices of many products are very transparent. Before purchasing goods, everyone will compare prices on each platform. Pinduoduo’s group purchase prices are more favorable than those on other platforms, which will lead to an influx of customers from other platforms into Pinduoduo.