The Valentino Coupeau fashion brand is a surname brand created in 1978 by Valentino Coupeau, an Italian who immigrated to Paris, France. He designed a series of men's clothing, It absorbs and integrates the artistic essence of France and Italy. The style is both classical and elegant, and is popular in France. In order to ensure the market regulations and consumer interests of its Valentino Coupeau fashion brand, Valentino Coupeau has passed international registration, territorial extension of international conventions and direct applications in the form of English, pattern, Chinese, combination, etc. since 1996. method to obtain the relevant registration certificate.
In 1998, the Valentino Coupeau fashion brand began to enter the Chinese market, and Shanghai Fanda Industrial Development Co., Ltd. became the brand's sole agent in China. According to Mr. Liang Xiancan of the company, Valentino Coupeau clothing is all supervised by the French Valentino Coupeau Global Co., Ltd. Whether it is imported directly from abroad or imported fabrics are produced domestically, its products are regularly rated in the national clothing quality The testing center accepts quality testing to ensure that the products entering the market are of excellent quality. In terms of overall design, fabrics, and process structure, it maintains the style and characteristics that its brand should have.
When it first entered the Chinese market, all Valentino Coupeau clothing was imported from France. However, due to the physical differences between Eastern and Western people, the sizes were difficult to meet the needs of domestic consumers. In response to this situation, in 2002, Shanghai Fanda Industrial Development Co., Ltd. was authorized by France to sign the "Valentino Cooper Clothing Brand China Market Expansion Agreement" with the Fashion College of Donghua University in China. The mutual visits of designers from both parties and the improvement of marketing strategies Through exchanges, the international clothing brand "Valentino Cooper" can draw on Donghua University's professional understanding of the Chinese clothing market to develop a plan that meets localization needs. Practice has proved that this cooperation has greatly changed and improved the brand's clothing in terms of style, size, version, fabric and other aspects, making it the Chinese people's own "Valentino".
Faced with the abnormal phenomenon of "Valentino" clothing brand flooding in the domestic market, Mr. Liang Xiancan believes that Valentino is a surname with great business opportunities in the West, especially in the fashion industry. With its extraordinary charm, it is not surprising that some clothing manufacturers are rushing to take advantage of it. But as an international brand, it should have its qualifications and quality. Generally speaking, as a brand registered with the surname or first name of Valentino or both, there should be a founder named Valentino or named Valentino. In the place of registration, the brand should at least have the company's headquarters and designer. If you operate in China through brand leasing or brand agency, you should sign a contract with the agent. The agent must register Valentino and the translated Valentino, and be sufficiently different from other Valentinos, such as Valentino Coupeau, Valentino Garavani, Giovanni Valentino ).
When buying "Valentino" clothing, in addition to recognizing its name, you should also pay attention to its patterns and logos.