The corporate culture concept system and visual identification system of Guangdong Airport Management Group Company, which is based on "harmony and prosperity", have been officially promulgated, which is an important strategic step in the 11th Five-Year Plan of the Group Company. The strategic goal of Guangdong Airport Management Group Company to build "World Excellent Airport Management Group Company" will be "harmony and prosperity" as the internal driving force for the development of cohesion. On February 25th, 24, Guangdong Airport Management Group Company was formally established, which managed Guangzhou Baiyun, Shantou, Zhanjiang and Meizhou airports in a unified way and became a large state-owned air transport service guarantee enterprise directly under the Guangdong Provincial People's Government. Since the localization reform, the integration, refinement, construction and development of corporate culture are the important contents of the strategic development of Guangdong Airport Group. After nearly a year's research, discussion, brewing and repeated revisions, we have initially established a corporate culture concept system with "harmony and prosperity" as the overall program and a matching visual identification system. Now we have printed corporate culture handbook of Guangdong Airport Management Group Company (hereinafter referred to as "Cultural Manual") for employees to learn and communicate. I hope that the employees can respond positively and consciously implement the relevant requirements and contents of the Cultural Manual.
Cultural identity can glow the value of culture, and the key to identity is the participation and enjoyment of employees, customers and society. The Cultural Manual is a concise reader of the corporate culture of the group company. It is divided into three parts: strategic part, concept part and image part. The strategic part emphasizes the core content of "11th Five-Year Plan and Vision in 22" of the group company. The content of "concept chapter" is the concept system of corporate culture with "harmony and prosperity" as the general program and its interpretation; "Image" is the display of the main contents of the basic part and application part of enterprise visual identification system (VIS). I hope that all employees can achieve recognition through cognition, and through recognition, they will become the driving force for serious participation and invest in the torrent of enterprise construction and development!
group logo:
corporate vision: build an airport alliance with Baiyun Airport as the core, and
the group company will become an excellent airport management group company in the world.
the core values of the enterprise: safe living, service for life; Gratitude and dedication, harmony between heaven and earth.
enterprise spirit: innovation through hard work and harmony.
enterprise philosophy: build the foundation with safety, build the brand with service, strengthen the strength with cooperation, seek the market with competition, strengthen the quality with learning, seek development with innovation, and contribute with performance theory.
enterprise code of conduct
◎ code of conduct for managers
take the overall situation into consideration
unite and cooperate
care for employees
take the lead
be honest and self-disciplined
be responsible
be rigorous and solid
learn and innovate
◎ code of conduct for employees
be loyal to the enterprise.