What is a trademark? The main function of a trademark is to protect one's products and services from infringement by others, and to maintain the credibility of the goods and the image of the brand. Simply put, a trademark is the brand of the enterprise, the brand of the enterprise. It is very important for any enterprise. In addition, in many cases, such as entering e-commerce, stores, supermarkets, offline activities, etc., you need the support of a trademark. For consumers, brands can give people more trust and value, and more people will choose products of good brands. The following Trademark Transfer Network will introduce to you what matters need to be paid attention to when registering a trademark?

Who can apply for trademark registration? 1. Natural persons 2. Legal persons 3. Other organizations 4. Countries that have signed agreements with China or participated in international treaties with China or based on the principle of reciprocity foreigners or foreign enterprises.

Those who meet the above conditions and need to obtain exclusive trademark rights for the goods or services they produce, manufacture, process, select or distribute shall submit a trademark registration application to the Trademark Office of the State Administration for Industry and Commerce in accordance with the law. .

What preparations should be made before trademark registration?

1. Ways to apply for trademark registration: Applicants can entrust an organization with trademark agency qualifications recognized by the State Administration for Industry and Commerce to act as an agent. You can also go to the Trademark Registration Hall of the State Trademark Office to apply directly.

2. Inquiry of trademark’s prior registration rights: Trademark inquiry refers to whether the trademark registration applicant or his agent is the same as the trademark with prior rights before filing an application for registration. or similar search work to improve the success rate of trademark registration.

3. Documents and fill-in of trademark registration application: To apply for trademark registration, you must use the unified application form developed and published by the State Administration for Industry and Commerce. The application form can be obtained from the Registration Hall of the Trademark Office. If a trademark agency is entrusted to handle the matter, it will be provided by the agency.

4. Application for several special types of trademarks

(1) When applying for registration of a collective trademark or certification mark, a statement must be made in the application, and a certificate of subject qualifications and the trademark must be attached. usage management rules.

(2) If you apply for trademark registration with a three-dimensional mark (three-dimensional mark), you should declare it in the application and submit a drawing that can determine the three-dimensional shape, that is, provide an overall rendering of the mark.

(3) If applying for trademark registration based on a color combination, a statement should be made in the application, a color drawing should be submitted, and a written description of the applied color should be provided.

(4) If applying for registration of a portrait as a trademark, a statement from the portrait owner agreeing to the applicant’s use of the portrait as a trademark must be submitted, and the statement must be notarized by a notary public

Trademark Registration application

1. As long as the above application subject conditions are met, a trademark application can be filed in my country.

2. File an application according to the classification of goods and services

Currently, my country’s trademark law implements the International Classification of Goods, which divides more than 10,000 kinds of goods and services into 45 categories Categories, including 34 categories of goods and 11 categories of services.

3. Determination of the trademark application date

The application date for trademark registration shall be the date when the Trademark Office receives the application documents. If the application procedures are complete and the application documents are filled in in accordance with regulations, the application number will be assigned and a "Notice of Acceptance" will be issued; if the application procedures are incomplete or the application documents are not filled in in accordance with regulations, the application will be returned and the application date will not be retained.

If the application procedures are basically complete or the application documents are basically in compliance with the regulations, but need to be supplemented and corrected, the Trademark Office will notify the applicant to make supplements and corrections, and the applicant shall make corrections and submit the application according to the specified content within fifteen days from the date of receipt of the notice. Return to the Trademark Office. If corrections are made within the time limit and returned to the Trademark Office, the application date will be retained; if no corrections are made or corrections are made beyond the time limit, the application will be returned and the application date will not be retained.

Trademark registration has a special trademark registration process. At the same time, it is also necessary to consider what trademarks can be registered, what kinds of trademarks cannot be registered, etc. Various problems encountered in trademark registration, personal registration of trademarks It is still very difficult.