The company name includes the company's "trade name", which is part of the name. The company name usually includes four parts: administrative division + trade size + industry characteristics + organizational form.

The name of the business license consists of administrative division\trade name\industry characteristics\composition form

The name of the business license consists of administrative division\trade name\industry characteristics\composition form Composed of four parts.

For example: Inner Mongolia (administrative division) Mengniu (trade name) Dairy (industry characteristics) Co., Ltd. (form of composition), when you need to register an enterprise with similar business content, you can call it "Inner Mongolia Leniu Dairy" Ltd."

So it seems that the trade name is a name that distinguishes other enterprises within the same administrative division.

In economic life, some people often confuse the core part of the company name - the font size and the trademark. In fact, the company name and the trademark are different. The main differences are: first, the legal basis for registration is different. Trademarks are registered in accordance with the provisions of the Trademark Law, while corporate names are registered in accordance with laws and administrative regulations such as the Company Law, the Foreign-Invested Enterprise Law, the Sino-Foreign Joint Venture Law, and so on. Second, the acquisition methods are different. In our country, trademarks for general commodities adopt the principle of voluntary registration, that is, registered trademarks enjoy exclusive rights, and unregistered trademarks can still be used, but do not enjoy exclusive rights; as for business names, names that have not been approved and registered are not allowed to be used, that is, No rights to the name. Third, the characteristics and content of rights are different. Trademark rights can be used by oneself or licensed to others, but business name rights are generally not allowed to be individually transferred or licensed to others. It should be noted that some companies register other people’s Chinese trademarks as part of their company names. This is currently not explicitly prohibited by Chinese law. However, if the same or similar words as others’ registered trademarks are used as the company’s font size in the same or Prominent use on similar goods that is likely to misunderstand the relevant public still constitutes infringement of trademark rights. Legal basis: "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases" Article 1 The following acts are considered as causing other damage to the exclusive right to use a registered trademark of others as stipulated in Article 52(5) of the Trademark Law Behavior: (1) Prominently using words that are the same or similar to others’ registered trademarks as the company’s trade name on the same or similar goods, which is likely to cause misunderstanding by the relevant public.

Article 6 of the "Implementing Rules for the Interim Regulations on the Management of Urban and Rural Individual Industrial and Commercial Households" stipulates that "trade name refers to the name given by an individual industrial and commercial household for its basic business factory, store, etc. The trade name of an individual industrial and commercial household , within the city or county where registration is applied for, the same shall not be used in the same industry. Individual industrial and commercial households may engrave the seal according to the registered trade name, and shall submit it to the original industrial and commercial administrative authority for filing. ”

The store name used on the plaque must be the same as that on the business license.

Although the store name can be abbreviated appropriately,

but this simplification is limited to the situation that does not change the nature of the store, such as removing The words "XX City XX Town".