The value of cultural relics always ranks first in historical value. The same goes for wine label collections.

When did Chinese wine labels appear? What did the wine labels look like back then? To answer this question, we must first start with the wine flag. The wine flag is also known as the wine hope, wine curtain, and green flag. "Han Feizi" records: "There were wine sellers in the Song Dynasty who... hung their flags very high." The "flag" is the wine flag. It can be seen that as early as more than 2,000 years ago, the Chinese people used the wine flag as an advertising form to promote alcoholic products. . After the Tang Dynasty, wine flags gradually developed into a common market sign, and they come in various forms. Some of them write the store name on the wine flags, and some include business methods or sales quantities on the wine flags, so that customers can see it at a glance. In "Water Margin", the banner of Wu Song's shop before he fights a tiger reads "Three bowls of wine are not enough", which is to tell everyone how good the quality of the wine in this shop is. Therefore, it can be said that the wine flag is the predecessor of the wine label and the early prototype of the wine label. With the development of social production, the establishment of wineries, the batch production of wines, the circulation and trade of wines, wine labels came into being. Wine labels are a true reflection of the development history of my country's wine industry. They have important reference value for studying the history of Chinese wine, splendid culture and the emergence, development, differentiation, combination and compilation of local chronicles of Chinese wine companies.

Although our country has thousands of years of winemaking history, there is very little information on wine trademarks. I read a lot of wine culture materials and learned that the earliest wine label in my country was probably that of Moutai. The label of Moutai at that time was printed on earthen paper and woodcut. The shape was narrow at the top and wide at the bottom, resembling an oval shape of flower petals. "Guizhou Province" was printed horizontally on the paper, and the six characters "Maotai Liquor" were printed on the vertical script. It looked simple and elegant. ancient.

In 1900, the Russians established my country's first brewery in Harbin and used the beer trademark, which was the earliest beer label in my country. Jardine Matheson and Co., Ltd. was the largest foreign company established in my country during the late Qing Dynasty. In the 1930s, we were engaged in the beer industry in Shanghai, so we had the "Yihe" beer label. These are historical labels and a rare treasure among wine labels. These wine labels reflect the development status of my country's national industry from one side.

After liberation, some wine workshops in my country merged to form public-private joint venture wineries, and a number of new wineries were also built. As a result, there were five-star "Maotai" wine labels, "Luzhou Daqu" wine labels, Eight famous wine labels including "Fenjiu" wine label and "Gold Medal Brandy" wine label. Later, 18 national famous wine labels appeared, including "Zhuyeqing", "Gujinggong", "Dongjiu" and "Tsingtao Beer". The labels of 27 national high-quality wines, including "Deshan Daqu", "Jimo Old Wine", "Wujiapi" and "Five Star Beer".

In the 1960s and 1970s, wine labels such as "Red Sun (12.88, -1.43, -9.99)", "Red Plum", "Kui Chun" and "Pei Gong" left behind the cultural revolution period political traces.

Since the reform and opening up, designers have broken through the cage of ideas. Like other works of art, wine labels have flourished, and a large number of excellent works have emerged. For example, the "Spring Breeze" wine label is a traditional Chinese painting, with fluttering willow silk and flying spring swallows. It is a lively and peaceful scene, which expresses people's yearning for a peaceful and prosperous life after the "Cultural Revolution". The "Chuanshan" wine label is a long scroll with an antique look. In the painting, there is a scene of Wang Chuanshan, a thinker of the Ming and Qing Dynasties, talking with his friends. The scenery is beautiful, the water is beautiful, and the connotation is rich. The "Holy Lantern Night" wine label is a wine label developed for Christmas. People like traditional Chinese festivals and also like foreign wines, which shows that people are open-minded. There are three labels in the "Xinjiu" series, namely "Love", "Sincerity" and "Filial Piety". The words "Wine is as important as character" are printed on the wine labels, warning people to be in a time of materialistic desires. , we must also pay attention to morality and standardize behavior. In recent years, Sino-foreign joint ventures have become fashionable. Some wineries have introduced foreign capital and cooperated to produce a batch of new wines. So there is a new type of wine label marking Sino-foreign joint venture. For example, "Lufthansa", "Amity", "Hans" and "Weimar" are joint ventures between China and Germany; "Manster", "Glacier" and "Alps" are joint ventures between China and the United States; Sino-Swiss Dark Beer" etc.

These wine label patterns not only have the flavor of traditional Chinese culture, but also integrate foreign design techniques and foreign customs. They are a combination of Chinese and Western styles, exquisite in design, and very exquisite.