Cool skin turned into gold bars, Jafar Ya’s cool skin business.

In 1998, Jia was laid off. Say goodbye to a monthly salary of 400 yuan. Commuting is a life of chatting and drinking tea. At 39 years old, she is very relaxed. Because before being laid off, Jia wanted to open his own cold noodle shop.

On the second day after being laid off, Jia rode his bicycle non-stop to look for the front house. In front of a stall selling cold noodles, she chatted with the stall owner and learned that she earned 40 cents from a bowl of cold noodles. Jia made a small plan to sell cold noodles: a long table, a glass cover, a few bamboo sieves, a few pots and pans filled with oil, salt, sauce and vinegar, dozens of bowls, and a tricycle were enough. Selling 50 bowls a day, 600 yuan a month, can make 20 yuan. Jia calculated everything well, but without consulting her husband, he went to the flea market and spent 508 yuan to complete a complete set of goods for selling Liangpi.

In this way, Jialeng Noodle Stall began to open for business. Surprisingly, her stall sold 69 yuan on the first day. Excluding the 40 yuan fee for cold noodles, 5 yuan for mung bean sprouts, 2 yuan for stall fees and oil, salt, sauce and vinegar, Jia made a net profit of 20 yuan. When doing business, be careful. So she opened a cool noodle shop regardless of her family's strong opposition. However, the store lost 3,790 yuan in less than two months and was forced to close.

Jia, who failed to start a business for the first time, began to reflect. After a trip to the west, An and Jia found that the Liangpi sold in various stores were similar and had no special characteristics. Jia conducted an in-depth investigation of Shaanxi’s Qinzhen cold noodles and Hanzhong cold noodles, and came up with a bold idea: combine the advantages of the two cold noodles. From then on, Jia worked hard from dawn to dusk and washed, soaked, pulped and steamed rice himself. Every detail was carefully recorded, and the steamed Liangpi was so fragrant that Jia decided to rent another house and go into the store to do business. This time I learned the lesson from last time and established a brand for myself. ; Jie Er Tai Cold Noodle Shop, Jia believes that Jie Li means Kuai, while Tai means An Tai and Jian. Jietai allows people to eat the healthiest and most delicious cold noodles as quickly as possible. In the first month, Jia earned more than 10,000 yuan from a small bowl of cold noodles, and in the second month, his net income was nearly 20,000 yuan. In the third month, customers queued up to wait for Liangpi. Jia mobilized her husband to resign, and the couple worked together to run a cold skin shop. Within half a year, Jia earned nearly 100,000 yuan.

In 1999, Jia's Jieertai Liangpi Store became famous in the West. An, and Jia took the initiative to register the trademark. A year later, Jieertai Liangpi and Jieertai Meat Sauce were rated as famous Chinese snacks. Today, Jia owns 180 Jieertai Liangpi chain stores in more than 20 provinces across the country.

In 2005, Jia was named one of the top ten economic women in China in 2004. As a laid-off female worker, Jia has never been discouraged. She used her life wisdom to turn her cold skin into gold bars, and now her income has reached nearly 10 million.

This article comes from Business Economics. It was authorized by the entrepreneurial family and has been slightly modified by editors. The copyright belongs to the author. The content represents only the author's independent views. Follow the official WeChat account of Entrepreneur (ID: chuangyejia) and read the 7,000 most profitable companies in China