In 1907, on the Turkish-Mexican coast, an old man dressed as a tourist was strolling on the beach. He was infected by this

Camel founder R. J. Reynolds.[1]

The beautiful scenery full of oriental sentiment put a smile on his face, but he could not hide his heart. of worry and melancholy. This old man is R.J. Reynolds, the founder of the American Reynolds Tobacco Company. More than 30 years ago, he founded a tobacco company in Winston, North Carolina, and did business steadily for decades. But the company is now in trouble, many old customers have left him, and there is a backlog of cigarettes in the warehouse. He came to Turkey alone, hoping that all his worries would be blown away by the cool sea breeze, and he even hoped to gain something on the Turkish coast, which is rich in tobacco.

Suddenly, a crisp sound of camel bells interrupted his contemplation. Reynolds raised his head and saw a camel team passing by not far away. The huge camels held their heads high, looking arrogant and unruly. He looked so mighty and noble. The unique image of the "Desert Ship" left a deep impression on Reynolds, and through Reynolds' efforts, he finally found the coveted high-quality tobacco "Prince Albert", which was carefully cultivated by Turkish tobacco farmers for many years. The latest variety with a rich aroma. Reynolds knew that it was not enough to have high-quality tobacco. He also needed a loud and eye-catching trademark. The image of camels passing by on the seaside came to mind.

Camel cigarettes (Camel) was founded in 1913[2]

In 1913, the huge advertisement in Winston City Center Square had a pattern full of oriental sentiment: an endless sea of ??sand. , Egyptian pyramids, green palm groves, and the most eye-catching thing is a big camel with its head high and proud of the world. There is a line of big words on the billboard: "The famous Barnum and Bailey Circus is coming to Winston, and the mysterious camel is coming." Portraits of camels and advertisements and slogans with words such as "Camels, camels are coming" are also posted everywhere in the streets, dazzling the citizens. The circus performance was very successful, especially the wonderful performance of the camels that conquered all the audiences. Reynolds lost no time in giving away his new product "Camel" cigarettes to the audience for free. Many people who did not get cigarettes also gathered in front of Reynolds' company and shouted "We want camels." From then on, the reputation of "Camel" cigarettes spread like wildfire and soon became a well-known cigarette.

2 Brand Editor

"Camel" cigarettes are famous all over the world, not only for their excellent quality, but also for the unique design of the "Camel" cigarette label. Its background color is yellow, just like the vast desert, coupled with the pyramids and palm trees in the background pattern, the appearance design of "Camel" cigarettes is full of mysterious oriental sentiment. The most eye-catching thing on the cigarette label is the camel standing on the sea of ????sand, holding its head high, and looking down upon the world. It is this "desert boat" that became the symbol of "Camel" cigarettes, making "Camel" cigarettes famous all over the world.

It has been 100 years since the advent of "Camel". It is an evergreen tree among the world's famous brand cigarettes.

Please refer to Baidu Encyclopedia for details. . .