Hello, Article 8 of the Trademark Law: Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including text, graphics, letters, numbers, three-dimensional logos, colors Combinations, sounds, etc., as well as combinations of the above elements, can be registered as trademarks.
So, any logo that distinguishes the source of services or products can be applied for. To become a registered trademark, it should have the ability to identify the source of goods and services.
Difference, this is the essence of trademark.
On the one hand, the listed words, graphics, letters, numbers, three-dimensional logos, color combinations, sounds and other trademark elements alone or as constituent elements cannot be registered as trademarks; these elements can only be used to identify goods and services. Only with the ability of the source can you apply for registration as a trademark.
2. The elements of trademarks are not fixed. With the development of practice, some new elements have the ability to identify the source of goods and services, and the law will confirm this element, such as sound trademarks, which may also be used in the future. Single color trademarks, scent trademarks, and dynamic trademarks will appear.
Elements of trademarks:
1. Text. Text is the basic element that constitutes a trademark. Some are text plus graphics, and some are single Chinese characters. Text can be entered in artistic fonts or in various fonts.
2. Graphics, graphics are very expressive and can clearly show distinction. Graphics can be shapes depicting people and objects, fictitious graphics, or abstract graphics.
3. Three-dimensional logo, three-dimensional.
4. Color combinations. Currently, only color combinations can apply for trademarks. For a single color, in practice, my country has not yet required it as a trademark registration requirement.
5. Sound. The sound can be a music clip, such as the classic Nokia mobile phone startup ringtone, or a natural sound, such as MGM's lion's roar.