2. A trademark is a symbol.

3.logo is not necessarily a trademark.

4. Trademarks can be words, patterns, letters, sounds, 3D symbols or any combination of several forms.

LOGO is a means to influence and promote users' behavior, and it is also a specific mode of communication. Many enterprises regard LOGO as the visual representative of the brand and the emotional bond between the brand and users.

But, believe it or not, signs and icons are two different things. LOGO is a part of brand design, but icons exist as shortcuts and entrances. In order to fully understand the difference between the two, we have to start with the rules of brand design and business operation.