The difference between domestic New Balance and foreign New Balance lies in three aspects: trademark, product quality, and the NB meaning of the brand.

1. Different brand trademarks

The picture above is the trademark LOGO of New Balance and New Balance. We can see that New Balance only has an "N" shape, while New Balance has an "N" The combination of "" and "B" has multiple horizontal bars on it, and there is also the word "newbarlun" below the combination of glyphs. This is most easily seen by looking at the picture.

2. Product quality is different

New Balance has been established for a relatively short time, so it cannot be compared with New Balance in terms of product brand awareness or product quality. Compared with New Balance, which has a century-old history of development, New Balance has its own unique product manufacturing process after a century of technological accumulation, so it can attract more consumers.

3. "NB" has different meanings

New Balance's abbreviation "NB", although its English translation is "newbarlun", has no special English meaning, and the abbreviation of New Balance "NB" translates to "new balance" in English, which means "new balance". This is New Balance's century-old philosophy of pursuing balance.

Extended information:

New Balance's trademark. Relevant court rulings on the dispute:

1. First-instance judgment of the Guangzhou Intermediate Court: The defendant New Balance Trading (China) Co., Ltd. immediately stopped using "New Balance" to label and promote its products; it compensated the plaintiff RMB 98 million. Yuan; publish a statement on the homepage of the "New Balance (China) official website" and the homepage of the "New Balance flagship store" and "new balance children's shoes flagship store" opened on "Tmall Mall" to eliminate the impact.

2. After the first-instance judgment of this case was made, New Balance has not yet announced whether it will appeal.

3. On June 23, 2016, the Guangdong Provincial Higher People’s Court made a judgment on the “New Balance” trademark dispute case. The footwear company New Balance lost the lawsuit and was ordered to compensate Chinese citizen Zhou Lelun for economic losses of 5 million yuan, and to open the "New Balance (China) Official Website", "New Balance Flagship Store" and "New Balance Children's Shoes Flagship Store" Publish a statement on the homepage to eliminate the impact

Baidu Encyclopedia-New Balance