1, to promote the industrial and commercial administrative departments at all levels to establish and improve the supervision and inspection system for the identification of well-known trademarks;

2. The identification of well-known trademarks follows the principles of case identification and passive protection;

Unregistered well-known trademarks are still protected by law.

legal ground

Article 13 of the Trademark Law of People's Republic of China (PRC)

Trademark holders who are well-known to the relevant public think that their rights have been infringed may request the protection of the well-known trademark in accordance with the provisions of this Law.

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Article 4 of the Provisions on the Recognition and Protection of Well-known Trademarks

The identification of well-known trademarks follows the principles of case identification and passive protection.

Article 7

Trademark violation cases involving the protection of well-known trademarks shall be under the jurisdiction of the administrative department for industry and commerce at or above the city (prefecture) level. Where a party requests the administrative department for industry and commerce to investigate and deal with trademark violations and requests the protection of well-known trademarks in accordance with the provisions of Article 13 of the Trademark Law, it may lodge a complaint with the administrative department for industry and commerce at or above the city (prefecture) level where the violations occurred, request the protection of well-known trademarks in writing, and submit evidence to prove that their trademarks constitute well-known trademarks.

Article 19

The administrative departments for industry and commerce at all levels shall establish and improve the supervision and inspection system for the identification of well-known trademarks.