November 29 news, Tianyancha information showed that recently, Mixue Bingcheng Co., Ltd. applied to register multiple trademarks such as "Mixue Yuanverse," "Snow King Yuanuniverse," "MIXUEMETA," "SNOWKINGMETA" and so on. , the international classification involves beer beverages, convenience foods, catering and accommodation, advertising sales, etc. The current trademark status is "Trademark Application in Progress."

Trademark information shows that previously, the company has also applied for multiple "Snow King" Trademarks such as Ai Drink Water, "Xinyun Ka", "Lucky Ka" and "Xingyun Ka". The international classification of these trademarks involves beer beverages, advertising sales, food, catering and accommodation, etc. The current trademark status is "Trademark Application in Progress."

Information shows that Mixue Bingcheng Co., Ltd. was established in April 2008. The company has a registered capital of 360 million yuan and its legal representative is Zhang Hongfu. Its business scope includes corporate management consulting, corporate marketing planning, and corporate Image planning, exhibition display services, hotel management consulting; sales: pre-packaged food; catering enterprise management consulting; house leasing, etc.

It is understood that, according to "LatePost", at an internal communication meeting in September, relevant people from Mixue Bingcheng said that its number of stores in China has exceeded 19,000. If nothing unexpected happens, Mixue Bingcheng will most likely have more than 20,000 stores in October.

At the beginning of this year, Mixue Bingcheng put forward the goal of having more than 20,000 franchise stores by the end of 2021. This means that this goal will be completed in 10 months. It is reported that in order to achieve To achieve this goal, Mixue Bingcheng launched a first-year franchise fee reduction activity in the first half of the year. New franchisees can reduce the first-year franchise fee by 50 or even 100.

It is worth mentioning that at the end of September. , the official website of the Henan Securities Regulatory Bureau disclosed that Mixue Bingcheng Co., Ltd. plans to issue shares for the first time and list on the A-share market. It is receiving guidance from GF Securities and has filed for guidance with the Henan Securities Regulatory Bureau on September 29, 2021. .