According to information from Tianyancha, Viya Yanxuan (Guangzhou) Supply Chain Management Co., Ltd. (hereinafter referred to as "Viya Yanxuan") has added a new piece of information on the person subject to execution, and the execution target is approximately 111,700 yuan. It is worth noting that Wei Ya Yanxuan has nothing to do with the Internet celebrity anchor Wei Ya. In April this year, anchor Wei Ya sued Weiya Yanxuan for unfair competition. The first instance found that Wei Ya Yanxuan constituted unfair competition. ?

Is this related to the anchor Wei Ya?

Weiya Strictly Selected Company was forced to pay 405,000 yuan and was included in the list of abnormal operating operations. This Weiya Strictly Selected is not the host Wei Ya, and has nothing to do with Wei Ya. The illegal behavior has nothing to do with Wei Ya Nothing to do. But Wei Ya is the victim and the accuser. Although the anchor Wei Ya’s real name is not Wei Ya, and the name of her company is not Wei Ya, she also once said that 80% of the trademarks related to Wei Ya on the market are registered by others, but with short videos and Weiya and her company fully own the core trademarks related to live streaming, which is the core reason why Weiya and her company were able to defeat Weiya's Strictly Selected Company.

What other cases of counterfeit trademarks are there?

Coincidentally, Li Jiaqi has also been used by others. In September last year, the Hangzhou Xiaoshan District Court ordered two companies to stop infringement. I apologize to Li Jiaqi and say that the current counterfeiters are so bold. They directly use the name of the big V, which makes many merchants mistakenly think that this is the real owner. Not only do they lose money but also delay business opportunities. What’s even more outrageous is that the copycat companies are After collecting the money and running away, this is already suspected of fraud. It is recommended that merchants who have suffered losses report the crime to the public security organs as soon as possible. There are even more outrageous ones. Do you still remember the female international student Brother Jiang who was killed in Japan? Someone registered his name as a trademark for underwear. This choice of steamed buns is not only illegal, but also challenges conscience and bottom line. Legally speaking, infringement is illegal, but the current legal liability is not heavy. The company court that uses Li Jiaqi's name The verdict of compensation is 160,000 yuan. This amount of money cannot deter the infringers at all. It is recommended that the legislature amend the relevant laws in a timely manner to increase the liability for compensation.

What does this tell us?

This incident tells us that you can’t just choose a name to register a company, and then use the company name as a brand to conduct business externally, or even ride on the popularity of celebrities. This will only dig holes for yourself.