You can design on basic visual elements: including the company's own logo, product logos, company's standard words

Name, trademark name, advertising slogan, and company standards Color, etc. From a design perspective, brand image construction includes two major aspects: brand VI and product positioning. Product positioning is: product price positioning, product style positioning, product customer group positioning, etc. VI is: brand LOGO, brand slogan, brand product image (album/packaging):

1. Supplies: The corporate image can also be reflected in the company's internal and external supplies, such as the company's internal supplies Office supplies: envelopes, stationery, work IDs, information bags, notes, invitations, business cards, badges, letters of introduction, accounts, folders, memorandums and official documents and forms, etc., can all be posted with patterns and text designed by the corporate image design company.

2. Logo: Excellent and professional corporate image design should also include logos inside and outside the company, such as company flags, corporate signs, public signs, and road signs in the external architectural environment of the company. signs, advertising towers, neon signs, courtyard beautification, etc.; the company's internal architectural environment, the company's internal department signboards, commonly used signboards, floor signboards, corporate image signs, etc., all require a series of corporate image designs. Better present the company to consumers and customers.

3. Publicity: In terms of publicity, for example, advertising media: TV ads, newspaper ads, magazine ads, street sign ads, online ads, and poster ads. How to promote the company in these aspects should also be designed by the corporate image. The company reviews the promotion and publicity aspects to ensure that the company's publicity is positive and uplifting. Speaking of brand image, I can’t help but think of Ronald McDonald of McDonald’s and Colonel KFC of KFC! Brand image is the characteristic of a corporate brand, and it also reflects the strength and essence of the brand! Brand image is the foundation of a brand. Whether a company can create a good brand image is of great significance to the brand! So how to shape the corporate brand image? Let’s take a look at how Huaxi brand instructor Ye Maozhong creates the brand image of Zhen Kung Fu! Brand image includes product name, packaging, graphic advertising design and more! Below, we will mainly analyze the naming and brand image carrier of the Zhen Kung Fu brand! The first is brand naming! We all know that the predecessor of True Kung Fu is the Twin Seeds. How did those Twin Seeds transform into "True Kung Fu"? From the perspective of product benefits, through "steaming" - the unique "steaming", it is possible to "retain the essence of food and balance the inner nutrition", achieve the association of "nutritional and delicious", and meet the needs that are beneficial to the body. Eat "nutritious and delicious" food to keep your body strong. The value of "Kung Fu culture" that challenges one's own limits enables consumers to be spiritually charged and imagine becoming Kung Fu masters and strong men. "Kung Fu" leads to the intersection of associations with physical fitness and core product benefits. "Steaming" and "Kung Fu" are linked together to form "Steaming Kung Fu", which becomes a careful "steaming method" and a unique skill. Thus, a brand new brand was born - "True Kung Fu". A new brand slogan was also born - "Real Kung Fu", hard work pays off, nutrition is still better when steamed. The second is the design of the brand image carrier. "Real Kung Fu" needs an image carrier that can fully embody "Kung Fu Culture". As a result, the image of a kung fu master with strong martial arts skills, strong physique, and righteousness is about to emerge. It maximizes the essence of Kung Fu culture to strengthen the body and cultivate the will. In the hearts of Chinese people around the world, the Kung Fu Dragon is a symbol of the national spirit and the Kung Fu Emperor of China. It perfectly embodies "True Kung Fu", a global Chinese chain restaurant brand. The image of "Kung Fu Dragon" was immediately born. It can be seen that the brand image carries a lot of brand information and shows the brand's personality to the public! Whether the brand image can be designed well is related to the success or failure of brand building. Therefore, companies must pay attention to the creation of brand image! If you want to know more about the marketing planning brand cases of our brand mentor Ye Maozhong, please pay attention to Guangzhou Huaxi Enterprise Management Consulting Co., Ltd.! Follow good principles.

The solemnity of national law and the dignity of national law. When we come into contact with more companies, we will find that each company has its own brand design, and it is also very characteristic of the company. However, if an emerging company wants to have its own For brand design, you can cooperate with a brand marketing consulting company, so that you can quickly have your own brand design. Nowadays, many companies have many restrictions and principles when carrying out brand design. They believe that only such brand design can be favored by many consumers. So what are the principles for corporate brand design?

1. The principle of comprehensive consideration. The introduction of brand strategy by an enterprise will involve all aspects of the enterprise. Therefore, brand design must comprehensively consider the internal and external environment of the enterprise, content structure, organization and implementation, communication media, etc., in order to facilitate comprehensive implementation. Specifically, it means that the brand design must adapt to the internal and external environment of the enterprise; it must be consistent with the long-term development strategy of the enterprise; the specific measures must be reasonably matched during implementation to avoid errors in one link affecting the overall situation.

2. Consumer-centered principle. The purpose of brand design is to express the brand image. Only when it is accepted and recognized by the public can the design be successful. Otherwise, even if it is extravagant, it will be meaningless. To be consumer-centered, we must do the following:

(1) Carry out accurate market positioning. Without understanding the target market, brand design is "aimed at nothing."

(2) Strive to meet the needs of consumers. Consumer needs are the starting point and destination of all corporate activities, including brand design. The greater secret of IBM's success lies in its customer-centered corporate philosophy.

(3) Try to respect the customs of consumers. Custom is a formed stereotype, which is both an obstacle and an opportunity for corporate brand design.

(4) Correctly guide consumers’ concepts. Being consumer-centered does not mean that everything caters to the needs of consumers. The scientific and reasonable guidance of enterprises adhering to their own principles is a major function of brand design.

3. The principle of seeking truth from facts. Brand design is not to build castles in the air, but to be based on the actual conditions of the enterprise and in accordance with the target market of the brand positioning and the communication requirements of the brand image. Brand design should demonstrate the company's competitive advantages to the outside world, but it must not fabricate or arrange a false story. Adhering to the principle of seeking truth from facts, not hiding problems, not avoiding conflicts, and striving to show the true corporate form to the public will not only not reduce the reputation of the company, but will be more conducive to establishing a true and reliable corporate image.

4. The principle of seeking differences and innovation. Seeking difference and innovation is to create a unique corporate culture and a distinctive corporate image. To this end, brand design must be innovative, explore the company's unique cultural concepts, design distinctive visual logos, and use novel and unique implementation methods. In order to defeat Swiss mechanical watches in the international market, Japanese electronic watch manufacturers used airplanes to drop tens of thousands of watches from the air to the ground in Australia. Curious people picked up the watches and found that they were intact, so their views on electronic watches were greatly changed. After a change, electronic watches finally defeated mechanical watches and gained a firm foothold in the international market.

5. The principle of balancing two benefits. As a social and economic organization, while pursuing economic benefits, enterprises must also strive to pursue good social benefits and give consideration to both. This is a principle that must be adhered to in all corporate activities and a principle that must be fully reflected in brand design. Many people think that the pursuit of social benefits is nothing more than spending money to sponsor public welfare undertakings, which is "spending money to buy reputation. In fact, it is not the case. Sponsoring public welfare undertakings is indeed conducive to establishing a good image of the company, but balancing economic interests and social benefits does not stop at In addition, it also requires enterprises to pay attention to environmental protection and survival balance while pursuing profits; while developing production, they must pay attention to improving the living standards and overall quality of employees, maintaining social stability, and embodying social ethics and professional ethics in brand concept design. , solid and certain moral principles.”

Brand design is the representative of an enterprise and a powerful tool for external publicity. If a brand wants to attract the attention of consumers, it must understand these design principles and add many highlights and features to the brand. Only in this way can we stand out among many brands and be favored by consumers, and also lay the foundation for the long-term development of the company.