Douyin has a strong ability to bring goods and has large traffic. If e-commerce sellers have not yet seized the opportunity, act quickly!

Currently, Douyin merchants (enterprises) only need to meet certain requirements to apply for opening a Douyin store.

Today I will explain to you in detail how to open a Douyin store? Conditions and procedures for merchants and enterprises to settle in.

1. What conditions must a company meet to open a small store?

1. Stores with complete qualifications and third-party platforms such as Taobao, Tmall or JD.com

a. Taobao stores need to meet the following conditions: The store has been open for more than half a year, and the store level is above one diamond. Taobao Store Rating (DSR) complies with the "Store DSR Rules".

b. Tmall stores need to meet the following conditions: The store has been open for more than half a year, and the Tmall store rating (DSR) complies with the "Store DSR Rules".

c. Jingdong stores need to meet the following conditions: the store has been open for more than half a year, the store star rating is 3 stars or above, and the Jingdong store is a benchmark. (User evaluation, logistics performance, and after-sales service are greater than or equal to 9.1)

d. Store DSR rules: men’s/women’s clothing, shoes and bags, clothing accessories, food, beauty and personal care, maternal and infant, and education categories , the description score/service score/logistics score are not lower than 4.7; for other categories, the description score is not lower than the industry average, and the service score/logistics score is not lower than 4.7.

2. Complete qualifications, Douyin account followers are greater than or equal to 300,000/Toutiao account followers are greater than or equal to 100,000. (The verification is about the fans who registered the store account)

Note: Just meet any of the above conditions.

2. Enterprise qualifications:

1. Enterprise business license: The business scope and operating hours of the store opening company are within the business scope stipulated in the business license.

2. Legal person ID card: The ID card must use a second-generation ID card. (The household registration booklet and driver's license that replace the ID card must also ensure that the identity number on the ID card is 18 digits. The documents that can replace the ID card: household registration booklet, driver's license, passport, military officer's ID card. The front and back sides of the ID card must be uploaded at the same time, and must be guaranteed Clear, complete and valid; you must upload a photo of the holder holding the ID card, holding the ID, taking a photo of the upper body, with the arms fully exposed)

3. Trademark registration certificate and authorization letter: The TM mark must be its own brand, and you can apply For flagship stores, TM does not support the issuance of brand authorization letters, and there is no restriction on the R label.

Trademark registration certificate a. Trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration (if the trademark has been changed, transferred, or renewed, please also provide the change, transfer, or renewal issued by the Trademark Administration) Transfer, renewal certificate or acceptance notice); b. The trademark registration certificate number must be consistent with the uploaded trademark registration certificate information.

Brand Authorization Letter a. If the partner is a dealer or agent, it must provide an authorization letter issued by the brand party to ensure that the authorization chain at all levels is complete (currently only level 2 authorization is supported); b. The trademark owner is Natural persons must be authorized by the trademark owner to the partner from the source, and provide copies of both sides of the ID card signed by the trademark owner; c. The authorization letter must state: the authorizer, the authorized party, the authorized brand, and the authorization period ( The authorization time is at least 6 months from the validity period), and the sales scope agreed in the authorization letter is unlimited or it is clearly stated that it can be sold in the "Safe Purchase Mall".

4. Bank account information: You must use a public account that is consistent with the business license, and the account opening name corresponds to the account number, and the account opening bank is accurate, otherwise settlement cannot be made.

5. Account opening license: It must be consistent with the business license entity.

3. The process and detailed steps for an enterprise to open a small store:

1. Signing process

a. Subject information authentication

b. Payment verification

c. Successful signing

2. Required qualifications

a. Company information: company name, new business license photo, business license number< /p>

b. Legal person information: front and back photos of the legal person’s ID card, photo of the legal person holding the ID card, legal person’s mobile phone number

3. Notes

a. Please use the new version Business license

b. Photos of the front and back of the legal person must be uploaded in one picture

c. Merchants are required to correctly fill in the mobile phone number of the legal person, which is used to receive random payment notifications and SMS verification of online signing. code

d. The subject information certification review time is 1-3 working days

e. The random payment amount must be filled in correctly. If the amount is wrong more than three times, the payment verification fails and needs to be repeated. Fill in the information for subject authentication

Okay, the above is how to open a Douyin store? Complete explanation of the conditions and procedures for merchants and enterprises to settle in! If you are still unclear, or if you need Douyin enterprise certification and activation of long video, live broadcast, and showcase permissions, you can contact me.