Li Ning Company was founded by the famous gymnast Mr. Li Ning. Li Ning was founded in 1990. After twenty years of exploration, it has gradually become a leading international sports brand company representing China. Li-Ning adopts a multi-brand business development strategy. In addition to its own core Li-NING brand (LI-NING), it also owns LOTTO, AIGLE and Z-DO. In addition, Li Ning Company controls Shanghai Double Happiness and wholly acquires Kaisheng Sports.
Since being listed in Hong Kong in June 2004, Li Ning's performance has maintained high growth for six consecutive years, reaching 8.387 billion yuan in 2009. Li Ning's sales network covers all of China. By the end of 2009, the total number of Li Ning stores reached 8,156, covering more than 1,800 cities in China, and it has multiple sales outlets in Southeast Asia, Central Asia, Europe and other regions. More than 6,000 employees.
Li Ning Company has attached great importance to original design since its establishment. In 1998, it established China's first clothing and shoe product design and development center, becoming the first Chinese sporting goods company to develop independently. In August 2004, the Hong Kong Design R&D Center was established to focus on the design of Li-Ning brand clothing products. In January 2008, Li Ning Group's American Design Center was put into operation in Portland, Oregon, USA, focusing on high-end technology research and development of footwear products, ergonomic research and the design, development and testing of professional sports shoes.
Li Ning Company has long been committed to the development of sports and has formed strategic partners with top international events and organizations such as NBA and ATP. Cooperating with top international athletes such as O'Neal, Ljubicic, Isinbayeva, Tohildsen, etc., and cooperating with the Spanish Olympic Committee, Spanish Basketball Federation, Swedish Olympic Committee, and Argentine Basketball Federation have strongly demonstrated that The professional strength of the Li-Ning brand has been recognized by top international sports teams and individuals. What’s more worth mentioning is that since the 1992 Barcelona Olympics, Li Ning has accompanied the Chinese Olympic Corps all the way and has long-term supported China’s five “gold medal dream teams” in gymnastics, diving, shooting, table tennis, and badminton.
As a leader in the domestic sporting goods industry, while Li-Ning has grown and grown, it has also actively assumed its social responsibilities as a corporate citizen, funding Hope Primary Schools, aiding in disaster areas, caring for AIDS orphans, and providing long-term support to The "Move Together" public welfare training project to improve physical education in poverty-stricken areas, and use its own sports resource advantages to contribute to building a harmonious society. 1990-1992-------Foundation stage
1993-1995-------High-speed development stage
1996-1998-- -----Operation adjustment stage
1999-2001------Second development stage
2002-2003------Brand emphasis Plastic stage
2004-present------Professional development stage
In 1989, Mr. Li Ning began to prepare Li Ning’s design plan. In April of the same year, he officially registered " Li Ning brand" trademark.
In May 1990, Li Ning Company started in Sanshui, Guangdong, engaged in the production and operation of "Li Ning brand" sportswear.
In August 1990, "Li Ning" sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games, the Chinese national team's award-winning uniform for participating in the Asian Games, and the designated clothing for Chinese and foreign reporters. " "Li-Ning Brand" spreads throughout the country along with the Asian Games flame.
In 1991, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
In 1992, Li-Ning brand equipment was selected as the designated award-winning clothing and award-winning shoes for the Chinese delegation at the 25th Barcelona Olympic Games, ending the history of Chinese athletes using foreign sporting goods at the Olympic Games.
In 1993, Li Ning Company moved to Beijing.
In 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide.
In 1995, Li Ning participated in the "China Sporting Goods Expo" in Tianjin, and its order volume accounted for half of the total turnover, making it the leader in China's sporting goods industry.
In 1996, Li Ning Company sponsored the Chinese sports delegation to participate in the 26th Atlanta Olympic Games.
In 1997, Li Ning Company established a self-operated distribution network across the country.
In March 1998, Li Ning Company took the lead in building China's first sportswear and shoe design and development center in Foshan, Guangdong.
In August 1998, China encountered a flood disaster that had never happened in a century. Li Ning Company provided disaster relief of 6 million yuan to Jiangxi, Anhui, Hunan, Hubei, Northeast China and other places.
In 1999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sporting goods company in China to implement ERP.
In June 2000, Li-Ning Company successfully sponsored the French Gymnastics Association, and Li-Ning brand products became "the only competition and award-winning equipment for the French gymnastics team."
In 2000, Li Ning Company sponsored the Chinese sports delegation to participate in the 27th Sydney Olympic Games. The "Dragon Suit" and "Butterfly Shoes" were rated as the "Best Award-winning Equipment" by reporters from various countries.
In 2001, Li Ning Company signed contracts with famous Italian and French designers, and its product design embarked on the path of professionalization and internationalization.
In 2002, Li Ning Company established a new brand positioning: Li Ning, everything is possible.
At the end of 2002, Li Ning Company established the company's mission, vision, values ??and business development strategy.
In November 2003, the E-POS project was officially launched, marking the beginning of Li Ning's comprehensive launch of the channel management information system.
In February 2004, the first Li-Ning professional football shoe "Tie" was released.
On June 28, 2004, Li Ning Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange (stock code: 2331). This was the first mainland sporting goods company to be listed in Hong Kong.
In August 2004, Li Ning Company sponsored the Chinese Olympic delegation for the fourth time. The "Splendid China" award-winning uniforms and "Aurora" award-winning shoes complemented each other in Athens.
In September 2004, the first Li-Ning brand professional basketball shoe Free Jumper came out.
In November 2004, the Hong Kong design research and development center "Li-Ning Sports Technology Development (Hong Kong) Co., Ltd." was established to focus on the design of Li-Ning brand clothing products.
In January 2005, Li Ning signed a contract with the NBA and became the official marketing partner of the NBA.
In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.
In January 2006, Li-Ning Company signed a contract with the famous NBA Cleveland Cavaliers guard Damon Jones. Damon Jones will wear Li-Ning boots in the NBA. The Li-Ning brand became the first Chinese sports brand to appear in the NBA.
In March 2006, Li Ning 001 limited edition was launched. This is the first time a Chinese sports brand has released limited edition sneakers.
In April 2006, Li Ning Company and the International Men's Professional Tennis Players Association ATP (Association Tennis Professional) officially announced the establishment of China's official market partnership in Beijing.
On August 14, 2006, the Li-Ning brand teamed up with Mr. O'Neal, one of the top 50 NBA superstars, to jointly launch the "Li-Ning" SHAQ series of professional basketball product lines and jointly develop China. basketball market.
On September 5, 2006, Li Ning Company launched a professional technology platform for shoe products - "Li Ning Bow" shock absorption technology. "Li-Ning Gong" is the first sports shoe R&D technology platform in China, marking that Li-Ning's sports shoe technology capabilities have become one of the world's leading companies.
In January 2007, Li Ning Company joined hands with the Argentinian men’s basketball team, the men’s basketball champion of the Athens Olympic Games, and became the first Chinese brand to own two world championship basketball teams at the same time.
In March 2007, Li Ning Company signed a contract with the Swedish Olympic Committee. This is the first foreign Olympic delegation to sign with a Chinese brand. Li Ning will design and produce various equipment for the Swedish Olympic delegation to participate in the Beijing Olympics.
In June 2007, Li Ning Company signed a contract with the Spanish Olympic Committee. Li Ning Company has officially become the official partner of the Spanish Olympic Committee and will provide relevant equipment for the Spanish National Olympic Team.
In August 2008, Mr. Li Ning lit the main torch at the opening ceremony of the 2008 Beijing Olympic Games, which attracted worldwide attention. His flying performance that circled the venue shocked the world and left a strong mark in the history of the Olympic opening ceremony. Pen.
In March 2009, Russian pole vaulting queen Isinbayeva signed a contract with Li-Ning, becoming another dazzling star in Li-Ning’s strong team of international sports stars, and joining hands with Li-Ning to continue to challenge new heights .
In April 2009, Li Ning signed a contract with the Chinese National Badminton Team. At the same time, Li Ning's customized badminton equipment for the national badminton team was officially released, marking Li Ning's full entry into the field of badminton. So far, Li Ning has signed contracts with five gold medal dream teams: the Chinese Table Tennis Team, the Chinese Gymnastics Team, the Chinese Shooting Team, and the Chinese Diving Team.
In May 2009, Li Ning sponsored the Sudirman Cup World Badminton Mixed Team Invitational Tournament. The Chinese national badminton team, which debuted with a complete set of Li-Ning equipment, won the championship.
In 2010, Li-Ning brand announced the signing of the top player in the javelin event, Norwegian athlete Andreas Thorhildsen, known as the "Prince of Javelin". Li Ning will also create top professional equipment for the javelin thrower, who is the first javelin thrower in history to win three championships at the European Athletics Championships, the World Athletics Championships and the Olympic Games, to help him throw farther and create more "everything is possible". It's possible" record.
On December 18, 2012, Brian Capps, director of Li-Ning’s Basketball Brand Affairs Department, announced that they had reached a cooperation agreement with the NBA team, the Miami Heat. According to the agreement, Li-Ning's logo and image will appear on various Heat assets such as American Airlines Arena and the Heat's official website, as well as Sun Sports' television broadcasts. Starting in 2013, Li Ning's products, including its WADE products, will be sold directly at the American Airlines Arena.