A good logo or icon design should be simple, easy to identify and can represent the brand or corporate image. Here are some suggestions on how to design Logo and icons.
Start creative design
When you start creative design, you'd better focus on the essence of the brand. Use a lot of paper and notes to record all the concepts and shapes you think of. At the same time, we should consider the needs and expectations of senior leaders or customers for signboards.
Easy to remember
Any good Logo or icon should be simple and easy to remember, not too complicated or too detailed. The clear basic shape may be different from other brands, which can make the logo easier to identify in daily life.
Color selection
When designing a Logo or icon, you should choose conspicuous and clear tones to make the logo more distinctive, such as red, black and white or blue and yellow, and avoid using too many colors.
Font selection
Font is also very important in the design process, so choose the corresponding text style according to the styles of different brands; Some enterprises want to adopt modern and future sans-serif fonts, while others require the use of serif fonts with a long history.
Convert to vector
After the design is completed, use vectors to make the logo or icon extensible and can be used in different places. It is best to convert the Logo or icon into a vector format that can be resized, so that they can be enlarged or reduced at will without distortion.
Typical uniqueness and appropriate evolution
Each logo and icon should have unique visual morphological elements and sufficient recognition. These images should also pay attention to their own repeated improvement and appropriate evolution. Make sure that your logo or icon is not too similar to the images of other brands or companies.
In short, in the process of Logo and icon design, factors such as brand core values, target market and customer demand need to be considered. In the design, we should pay attention to simplicity, easy memory, color selection, font collocation, and also pay attention to trademark legal issues such as pattern repetition. Continuous review after production &; Establishing a better logo or icon design is of great significance to the shaping of brand image.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.