The Spring Festival is coming, and the goods in major stores will also usher in the peak sales period of the year. The festive atmosphere has greatly stimulated people's desire and impulse to spend. Do you know how to write a promotion plan for Spring Festival Spring Festival? The following is the Collection of Plans for Spring Festival New Year Promotion Activities, which I collected. Welcome to read it. I hope you can read it and collect it. Collection of planning books for spring festival new year promotion activities (1)

1. Activity background

Exhibition economy is an economic phenomenon and behavior that brings direct or indirect economic benefits and social benefits through holding various forms of exhibitions and exhibitions. Trade fairs establish a docking platform for businesses and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives the growth of product sales.

The annual Spring Festival is approaching quietly, and the huge market demand for new year's goods is gradually forming, which is exactly what the merchants are aiming for. At this moment, the new year's goods market has become a battleground for the merchants. The food enterprises under Tong 'an Food Association cover meat products, bean products, grain and oil, cakes, preserves and other industries, and these products are just the "flagship" products in the new year's goods market. Therefore, Tong 'an Food Association takes the lead in organizing the new year's goods fair. For consumers, it can provide greater benefits and convenience for the purchase of new year's goods, which is a win-win and mutual benefit model and can create more social and economic benefits.

in accordance with the relevant requirements of the central government on expanding domestic demand and the Guiding Opinions of the Ministry of Commerce on Doing a Good Job in Expanding Consumption, Tongan Food Association specially planned this new year fair to open up the holiday market, prosper the supply during the Spring Festival and expand domestic demand.

second, the purpose of the activity

to establish a docking platform for food enterprises and consumers to enhance consumers' understanding and attention to local food enterprises; Reverse the situation that the new year fair does not make money and realize a virtuous circle of the fair. By integrating the food enterprises under the guild to do the exhibition of new year's goods, it will not only help to expand the visibility of enterprises, but also bring convenience and benefits to consumers to buy new year's goods, and realize the "four wins" of the government, guild, enterprises and consumers.

III. Activity Orientation

A demonstration and overall marketing promotion activity of Xiamen local brand new year products, which is guided by the government, participated by enterprises and promoted by the media.

IV. Time and place of the event

1. One event on January 29th, 3th and 31st, 2xx

2. One event on February 5th, 6th and 7th, 2xx

V. Theme of the event

Theme: the first New Year Fair of Famous Foods in xxx District

VI. Organization

Organizer: xxx

Organizer: xxx

Exhibitors: xxx

Supporting media: xxx

Planning and executing agency: xxx

Planner: xxx

VII. Event promotion

We should give full play to the role of newspaper media, and the promotion of the whole event should be dominated by newspaper promotion, such as Invite newspaper media to interview on the spot during the activity; Timely follow-up reports in the later stage of the event, such as the selection of "the most Xiamen gift" in the newspaper, are not only an encouragement to exhibitors, but also a publicity to the event itself.

(1) Pre-event

1. Newspaper reports: Before the event, the pre-event is warmed up through newspaper reports to remind the public that the New Year Fair will be held;

2. Insert DM sheet: insert DM sheet in the newspaper in the activity radiation area the day before the activity, and the DM sheet introduces the exhibition enterprises and products, and attach the product promotion strength table; At the same time, there is a coupon on the DM sheet, which can be used for lucky draw. During the activity, consumers can exchange a box of cereal with the DM sheet (5 boxes a day, while stocks last);

3. Online publicity: posting publicity on forums such as Xiaoyu Forum, Yutan Forum and Straits Forum, and publishing information of trade fairs on enterprise portals;

(II) During the activity

1. Shuttle-off in towns and villages outside the island: During the activity, two buses will be chartered, and a large publicity banner will be hung on the car body, accompanied by a publicity broadcast, which will be responsible for publicity around the activity place and pick up and drop off consumers, and can also help consumers deliver goods;

2. Notify the taxi to go to the site by radio: at that time, the popularity of the event site may be relatively high. You can inform the taxi to pick up the consumers at the trade fair site by radio broadcast, which will help to accumulate popularity and alleviate the freight problem;

3. Distribute DM sheets in the radiation area: Arrange five leaflet distributors, wearing red ribbons with the words "Tongan Food Association's First New Year's Goods Touring Exhibition Festival", and divide them into five roads to distribute DM sheets at intersections with heavy traffic or communities around the activity site, and introduce the location and form of the activity to consumers briefly while distributing DM sheets, so as to guide people to the activity site; (The distributed DM sheets can be exchanged for grain strength and participated in the on-site lucky draw, just like the DM sheets.)

4. On-site layout: show the atmosphere of the upcoming Spring Festival with festive layout, and stimulate consumers' impulse to buy new year's goods.

5. Broadcast and publicity: The introduction of the event (recorded in advance) and festive music will be played loudly by audio at the event site to attract passing consumers;

(3) Late stage of the event

1. Selection of "Xiamen's Best Hand-Holding Gifts": A column of "Xiamen's Best Hand-Holding Gifts" is set on the DM list, so that consumers can select awards on the DM list after knowing all the merchants and products on the spot, such as: What is your favorite new year's goods? What is the best new year's goods?

2. Only the selected DM sheets can put the sub-coupons (the selection column is on the sub-coupons) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select the "Xiamen's most accompanying gift", which will be reported and publicized by the newspaper and pave the way for the next round of trade fairs.

VIII. Form of activities

(1) Creating the atmosphere on the spot

1. DM bills are used to "cash in" cereal and draw prizes: during the activities, one box of cereal can be redeemed at the event site with DM bills, 5 boxes per day, while stocks last, and only one box can be redeemed per person; In addition, you can participate in the lottery by putting the lottery ticket on the DM sheet into the lottery box. 1 first prize and a new year gift package worth 666 yuan; 2 second prizes and a new year gift package worth 366 yuan; 3 third prizes, and a new year gift package worth 166 yuan; There are several lucky prizes, and the prizes will be set separately.

2. Set up a bill of lading exchange point on site: During the Spring Festival group purchase, many enterprises will launch bill of lading for the convenience of consumers. Setting up a bill of lading exchange point at the event site can gather these redeemer, improve the popular atmosphere at the scene, and stimulate other consumers' buying impulse when the redeemer shuttles through the scene with big bags and small bags;

3. Product presentation: Each enterprise has a 15-minute opportunity to go on stage to introduce the new year products in each activity. Product promotion will be mainly in the form of speeches, catwalks, quiz and on-and-off interaction.

4. Free tasting: Some products can be tasted for free, which is conducive to accumulating popularity, and consumers are more likely to buy after experiencing the products.

5. Stage performances: singing, dancing, magic, writing couplets, lottery and other performances are performed intermittently on the stage to create a fiery atmosphere at the scene;

(2) Promotion form:

1. Discount (the exhibitors draw up their own discounts, and try their best to give the biggest discount, which is not lower than the promotion of the new year's goods in the island's stores)

2. Group purchase discount: 5 or more people who buy the new year's goods together can enjoy a 15% discount on the basis of the discount! The Spring Festival is coming, combined with the successful promotion experience last year and the new situation of the hotel industry this year. Draw up this promotion plan, please ask the leader for instructions.

1. Launching the "Lucky Spring Festival" package during the Spring Festival:

The package includes the following services:

(1), room: 28 yuan/room.

(2), entertainment: giving away private rooms for 5 hours from 12: 3 to 17: 3: 2.

the full service price is 888 yuan.

2. Guest rooms:

1. From the New Year's Eve to the 15th day of the first month, 2 special standard rooms will be launched every day, at a price of 188 yuan/room.

2. Anyone who stays in a special standard room. They all received a beautiful Spring Festival gift.

3. Catering:

1. The "Ruyi" New Year's Eve dinner is launched:

588 yuan/table, 688 yuan/table, 888 yuan/table

Book the New Year's Eve dinner in advance and give a gift.

2. During the Spring Festival, the banquet hall will launch the Spring Festival package:

Good friends' gathering banquet: 699 yuan/table

happy ever after banquet: 799 yuan/table

Rich and auspicious banquet: 899 yuan/table

4. Warm service and sunshine entertainment:

(1) The ballroom on the third floor is equipped with first-class audio equipment and specialties.

(2) The cigarette counter gathers hundreds of popular cigarettes at home and abroad with complete varieties and moderate prices, making it the first choice for holiday gifts.

(3) The Tea Club offers a 3% discount on gift tea, and can provide tea storage service.

5. Launch the "intimate lover" candlelight package on Valentine's Day

The package 36 yuan (including catering: 2 yuan, room 28 yuan) has no service charge, and the room includes two breakfasts.

those who book one week in advance can order a song at Linyi Radio Station for free.

if you book three days in advance, you will get a box of exquisite chocolates. Collection of spring festival new year promotion plans (3)

the first part of product requirements

1. New year street requirements:

1) Sales will be started on January 8, _ _ _, and all new year goods will be put into the market on January 15, _ _ _.

2) Various new year's goods, tobacco and alcohol, gifts, gift baskets, dry goods from North and South, tea, sweets, biscuits, health care products and so on will be launched in season.

3) Complete the New Year gift basket before January 1th, 28.

2. Requirements for gift baskets:

1) The store mainly sells self-selected gift baskets, and stores set their own names and product combinations, and focus on displaying them.

2) Designated gift baskets shall be launched in high-grade (above 1 yuan), middle-grade (3-8 yuan) and low-grade (8-198 yuan). The number of gift baskets designated by the purchasing department is about 8. (specified according to the size of the pile head)

3) The suggested price of the empty gift basket is 1 yuan, and the purchasing department will prepare three types of packaged empty gift baskets.

4) The gift basket of 1 yuan can be given free of charge if the commodity value of the gift basket is above 18 yuan.

3. Requirements for tobacco and alcohol:

1) For the main tobacco and alcohol, the purchasing department must ask the supplier to provide empty boxes (one for each store).

2) The main gifts must be prominently displayed, or they can be displayed in the street of "New Year's Goods and Gift Baskets".

3) Promotional products of tobacco and alcohol: Great Wall Red, Remy Martin, all kinds of red wine, Zhuge Liang, Hundred Years of Confusion, other white spirits, Hongtashan, 555, Zhonghua, Yuxi and Furong Wang

4. North and South dry goods

1) North and South dry goods are the focus of new year's goods, and bulk North and South dry goods can be purchased in cash to package Chung ying Cheng's own brands.

2) Main seafood specialties, mushrooms, Nostoc flagelliforme, red dates, etc.

3) Select the North-South dry goods in gift boxes.

5, health care products

1) With the introduction of a large number of new varieties, stores increase the display location of health care products and plan the health care products area

2) Ensure that the following well-known brands are sold in all stores

6. Instant drinks, tea

Instant drinks and tea are also good gifts, and there should be more special price support and a large number of displays. The number of promotional varieties in each period is not less than 1. Suggested promotional items: Nestle series

7, candy, biscuits and cookies

1) The sales of candy, biscuits and cookies will also be greatly improved during the Spring Festival. It is also necessary to select 2 products from such products for promotion.

2) Candy, biscuits and cookies can be selected as promotional products, such as blue can cookies, Garton candy, Hsu Fu Kee, Jacques, Jinsha chocolate and Dove chocolate.

8. Cereals, oils and condiments,

among the most important Chinese New Year foods in the series of cereals and oils,

every period of cereals and oils requires the introduction of deep special products, with deep special prices of cereals and oils and the gross profit margin controlled above 5%.

Special editions of Haitian (or other) series are recommended for condiments, and special prices are required.

Suggestions: Arowana, Citigroup, Golden Elephant Rice, Haitian series, etc.

9. Normal special prices for daily use, cleaning products and household chores

Focus on cleaning products

1. Fruit requirements:

1) Focus on imported fruits.

3) Promote the fruit gift basket, and choose the fruits with beautiful appearance, mainly: orange, Ceylon fruit, green apple, plum, black beauty watermelon, banana and so on.

(There is no special price or a small amount of special price for the above fruits)

4) The fresh food department should communicate with the suppliers in advance and ask the suppliers to provide the fruits with the best appearance and quality, so as to ensure the quality of the fruit gift basket packaging. 5) Stores should strengthen the acceptance of gift basket fruits.

6) The marketing department will specially order fruit packaging gift boxes, with the words "Chinese and English fruits"

11. Requirements for other fresh products:

1) Vegetables can be sold at ultra-low prices, and the negative gross profit of vegetables with low unit price can be considered;

2) It is recommended to launch one fresh meat product in each issue; (It must have an absolute advantage to launch)

3) Eggs can be sold at low prices for a long time during the Spring Festival;

4) Aquatic products need special price support. Suggestions: shrimp and perch.

part ii promotion arrangement

i. the lucky draw for buying new year's goods with gifts! Send a new year gift basket again!

objective: to promote the sales of new year's goods and increase the purchase volume.

Time: January 15th-February 25th-February 7th, _ _ _ Contents:

Did you buy the new year's goods? _ Everyone sends it! As long as you buy new year's goods in China and Britain and buy more than 68 yuan, you can get one raffle ticket, two at 136 yuan, and so on! Buy more and give more!

if you get the lottery ticket, you will have a chance to get rich!

Award setting:

1 first prize, 1 brand-name refrigerator+2 yuan in cash+1 gift basket in 1 yuan+2 gift envelopes

2 second prizes, 1 color TV+2.8 yuan in cash+1 gift basket in 1 yuan +1 gift envelopes

5 third prizes and 1 microwave oven+.