How to give a distinctive name to a department store

The name of the department store marks the company's image in the minds of the public. It is a step towards a company's success and is also a more important link in confirming the construction of corporate culture. When naming a department store, a company name with a unique design, easy to read and remember, rich in artistry and image can quickly catch the public's vision, arouse their strong interest and rich imagination, and leave a deep impression on them. impression. For department stores, a good name is half the battle. So how to name a department store? Next, Anxin. com editor will introduce some knowledge about department store naming for your reference!

How to name a department store to be distinctive:

First of all, you must understand the company to be named.

1. Understand the business characteristics of the company.

Understanding the characteristics of business management is an important part of planning and naming. The operation of an enterprise must have its own characteristics, which is also the key to the success of the enterprise. Therefore, how to directly convey the characteristics of the company to consumers through the company name and establish a good impression of the company by consumers are the conditions that a good name must meet.

2. Understand the attributes of business operations.

The attributes of the business have a great influence on the naming direction. A retail store and a restaurant selling cosmetics or providing accommodation services should naturally make a distinction in the concepts conveyed to consumers. The information conveyed by the store name of the retail store may be cheap, happy, or having enough products; cosmetics should convey the message of health and beauty; the hotel may be, atmosphere or warmth, etc.

Second, analyze the naming company.

1. Understand the characteristics of the main customer layers.

Only by understanding the characteristics of the main consumers can you decide what language to speak to them. Consumers with different characteristics have their own language or special ideological preferences, such as homophones in English or dialects. If you can know the characteristics of your main consumers and use specific language patterns to name them, it will be easier to gain recognition.

2. Analyze the naming status of competitors.

In the naming process, we must first collect and analyze the naming methods of major competitors in the market. This step can not only understand the market trend, but also avoid naming duplication with major competitors. Duplication here refers to naming that is too close. Unless there are strategic considerations, followers of major competitors or attempts to confuse consumers' perceptions, naming that is too close and repeated is not easy to build consumers' brand awareness and impression and should be avoided.

Third, determine the company naming direction.

After determining the characteristics of the industry, business, and major customers, you can decide on the naming direction. For example, the new wholesale store is named after the main direction of happy and satisfying shopping. On the one hand, these naming directions can be used as the starting point for creativity, and on the other hand, they can also be used as an important basis for naming. There must be at least one naming direction, so that there will be a broader space for creativity and thinking when naming.

Fourth, check the company’s new name in the future.

Are there any homophones? Are there any ambiguities?

Is it easy to remember?

What is the rhythm of the new name?

What are the features of the new naming tool? Can it convey the characteristics of the company?

Of course, a good name does not guarantee the success of a business, but a good name is a step towards success.

Things to note when choosing a name for a department store:

1. Use "homonym" skillfully, but don't use "evil".

Homophonic naming is a common method in the company naming process. Because the Chinese language is broad and profound, using homophonic words does have the unexpected effect of "turning decay into magic". This is also the reason why many people are willing to take the name "homonym" to achieve innovative and unique effects.

What needs to be reminded is that although "homonym" is easy to use, it should not be "evil". Naming is a serious matter and needs to be chosen carefully. Naming with "homonym" is a "double-edged sword", which has both opportunities and risks for innovation. The risk is to never be opportunistic and take an evil name with "evil" thoughts and attitudes.

The shopkeeper in previous media reports was a negative example. He thought he was being clever by using homophones, but everything would be fine and he would eventually get the punishment he deserved.

2. First of all, we must consciously resist bad names and common names.

There is nothing wrong with a company name that is popular, convenient, and easy to remember. But we must also grasp a certain degree and never go too far. Otherwise, if you give it a common name or a common name, the meaning will be completely different. There is only one word difference between "vulgar", "vulgar" and "vulgar", but it is "a slight difference, a thousand miles away", and they are not on the same level at all. In other words, naming must first have a moral bottom line.

In order to attract attention, please others, and to be "novel and unique", some people rack their brains to come up with names that are vulgar, flashy, and vulgar, so that people will never forget them. But it is to seek fish for wood, to sacrifice the basics and to pursue the weak, which is self-defeating. As we all know, a beautiful, refined, elegant and generous name will also be unforgettable. It is better to be "famous" than "infamous".

3. Don’t touch the red lines of customs and laws.

China is a multi-ethnic country with different customs, national beliefs and taboos. Therefore, when choosing a name, you should consider avoiding things that may violate national unity and avoid using words that discriminate against famous ethnic groups.

At the same time, laws and regulations should be strictly observed during the naming process, and names that violate laws and regulations must not be used. Otherwise, you can only bring shame on yourself and lose more than you gain.

Common methods of naming department stores:

1. Naming method of place names

There are also many companies named after people or places. Name the company. Because the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look concise and clear, but the names will be loud and generous with rich meanings.

2. Naming methods of aliases and colloquial sayings

Many companies do not have formal and clear trademarks and brand identities during their long-term operations, but they have high social influence. , and gradually formed its own brand. Most of these brands are colloquial terms, nicknames and the like. Although these brands do not have specific brand identities, they also have the function of brands due to their wide influence. So operators simply use this name to expand their influence.

3. Phonological nomenclature

Phonetic nomenclature is mainly from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The more representative one is "CocaCola".

4. Ethical nomenclature

The core of ethical nomenclature mainly focuses on the moral meaning of the company name, and most of them use words with good meanings, such as auspicious, healthy, auspicious, tai, Heng, prosperous, happy, harmonious, wealthy, virtuous, prosperous, etc.

5. Borrowing nomenclature

Company names can be based on influential literary and artistic works, including novels, movies, TV series, etc. You can also choose famous songs. This method of naming a company with the help of the "fame" of a famous book can produce a significant effect of "four to two million". Of course, it should be noted that this method does not constitute infringement legally.

6. Associative nomenclature

Theoretically, the reason why people buy a certain product is not so much that they buy a certain product, but rather that they choose this product for themselves. bring special benefits. It can be said that what he bought was not cosmetics, but actually the psychological desire for "youth" and "beauty". Therefore, if the commercial naming can cater to this consumer psychology, consumers will naturally have certain associations when they hear or see the name, which will in turn stimulate a strong desire to purchase. Such brand naming is superior from the beginning and is ahead of their ancestors.

The editor of Anxin.com has collected some good-sounding department store name ideas for everyone, for reference only

Yiman Ze'an Department Store

Shengda Department Store Co., Ltd.

Ya Department Store Co., Ltd.

Huayuan Department Store Co., Ltd.

Bonjour Department Store Co., Ltd.

Rui Teng Department Store

Ju Department Store

Reige Department Store Co., Ltd.

Mingzhichuang Department Store

Tongsheng Department Store Co., Ltd.

Jia Department Store