Mengniu Dairy Group was established in January 1999 as a Sino-foreign joint venture. Headquartered in Shengle Economic Park, Horinger County, Hohhot City, Inner Mongolia, it has total assets of more than 6 billion yuan, 29,000 employees, and a dairy production capacity of more than 3.3 million tons per year. So far, Mengniu Group has established more than 20 production bases in 15 provinces and municipalities across the country. It has more than 300 product categories in three series: liquid milk, ice cream, and milk products. Its products have been awarded "China Famous Brand" and "China Famous Brand" for their excellent quality. "Well-known Trademark", "National Inspection-Exemption" and the first honorary title in terms of comprehensive consumer satisfaction. The products cover the domestic market and are exported to Mongolia, Southeast Asia, Saipan in the United States, Hong Kong and Macao and other countries and regions.
They created the world-famous “Mengniu Speed” and “Mengniu Miracle”. By the end of 2005, main business income increased from 37 million yuan to 10.8 billion yuan, an average annual increase of 158%; annual tax payment increased from 1 million yuan to 487 million yuan, an average annual increase of 180%; net profit increased from 530,000 yuan to 456 million yuan, an average annual increase of 208%; the market share of its main products has reached more than 30%; UHT milk sales volume ranks first in the world, liquid milk and ice cream sales rank first in the country; dairy product export volume ranks first in the country.
As a key national leading enterprise in agricultural industrialization, Mengniu has established more than 3,700 milk stations in the surrounding areas of its production bases. It has purchased more than 6.5 million tons of fresh milk and distributed a total of 1.2 million milk payments to farmers and herdsmen. More than 100 million yuan, and in 2005 alone, it distributed more than 4.2 billion yuan in milk payments; currently, the average daily milk collection volume reaches nearly 9,000 tons, ranking first in the industry.
In terms of social welfare undertakings, in 2003, Mengniu took the lead in donating 12 million yuan of milk to fight SARS; in 2004, it donated more than 30 million yuan of milk to teachers across the country; on June 1, 2004, Mengniu launched a Successfully listed; in 2005, it invested 10 million yuan to participate in the establishment of Hohhot Dairy Risk Fund, and Chairman Niu Gensheng donated all his personal shares to establish the "Lao Niu Special Fund"; in 2005, "Mengniu Sour Yoghurt" was jointly created by Mengniu Dairy Group and Hunan Satellite TV "Super Girl" youth girl show shocked the country; in 2006, it actively responded to the Prime Minister's call and took the lead in donating milk to 500 primary schools in poor areas across the country for one year, with an estimated benefit of 70,000 to 100,000 primary school students, with a total value of 110 million yuan.
At present, Mengniu Group is working hard to ensure that it will become one of the top 20 dairy companies in the world in 2011 in accordance with its established goals.
On September 19, 2008, the General Administration of Quality Supervision, Inspection and Quarantine revoked the title of China Famous Brand Product for the liquid milk products of Inner Mongolia Mengniu Dairy Group Co., Ltd.
Ownership structure
According to Mengniu Dairy's "Prospectus", Mengniu Dairy had six major shareholders before its listing, namely Yinniu Company (44.8%) and Jinniu Company. (21.1%), Niu Gensheng (6.1%), MSDairy (8.7%), CDH (5.9%) and CIC (3.4%).
Among them, the latter three are companies established by three foreign financial institutions, namely Morgan Stanley, CDH Investments and Actis Investment, to invest in Mengniu, while Jinniu Company and Yinniu Company are respectively owned by senior executives of Mengniu. An overseas company registered in the BVI on September 23, 2002, with management personnel and "senior executives of companies related to Mengniu's business". Jinniu Company is composed of Mengniu executives. It has 15 shareholders, with Niu Gensheng holding 28% of the shares.