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Are trademarks and hangtags the same?

Not the same. The most obvious difference is that trademarks are protected, but hangtags are not.

Hangtags were used to arrest people in the old days. In terms of texture, most of the materials used to make hangtags are paper, but also plastic and metal. In addition, new types of hangtags made of holographic anti-counterfeiting materials have also appeared. Looking at its shape, there are various forms, including long strips, folded shapes, circles, triangles, pockets and other special shapes. They are colorful and dazzling.

Although clothing tags are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture and plays a positive role in improving and protecting the reputation of clothing companies and promoting products. Therefore, it is most appropriate to compare the hang tag to a fashion brand. However, it is regrettable that there are still a considerable number of clothing companies that do not have enough understanding of this point. Some fashion brands that are well-known in the country have not yet registered their trademarks since their establishment, which gives speculators an opportunity to take advantage of them. machine. Once such products are counterfeited, they will not be protected by law.

Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide, to distinguish goods or services. Origin: a sign with distinctive characteristics consisting of text, graphics, letters, numbers, three-dimensional signs, sounds, color combinations, or a combination of the above elements, and is a product of modern economy. In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.