Intel's integrated marketing communication activities began in 1991. Its approach is to require many computer manufacturers, such as IBM, Compaq, Dell Dell, Gateway and so on, to add the trademark "IntelInside" to the manuals, packages and advertisements of the computers they produce and sell. In return, Intel will allocate up to 3% rebate from their sales to these computer manufacturers as a joint advertising subsidy, and if the peers print the "IntelInside" trademark on the computer packaging they sell, they will get up to 5% rebate.

It can be said that this two-pronged integration strategy is far beyond the influence of general advertising campaigns. It not only greatly enhances Intel's popularity, but also transforms Intel's image from a simple chip manufacturer to a quality leader. When every downstream computer manufacturer indicates on its product or packaging that there is an Intel, IntelInside logo, it is actually transmitting to consumers the belief that buying a computer with an Intel processor is a well-thought-out choice in terms of technical content and stability. In this way, through this integration movement, Intel not only stabilized its relationship with downstream manufacturers and distributors, but also reached a tacit understanding with consumers, which directly reflected its brand value.