According to the JD.com auction platform, the bidding for 1,354 trademarks (five of which have been cancelled) held by LeTV Information Technology (Beijing) Co., Ltd. started at 10 a.m. on June 29, with a starting price of 136,416.7 yuan. In the end, Tianjin Jiarui Huixin Enterprise Management Co., Ltd. was auctioned for 131,367,916.70 yuan.

In response to the transaction of 1,354 LeTV trademarks for 131 million yuan, LeTV employees responded:

1. The LeTV trademark was purchased by Tianjin Jiarui Huixin. Tianjin Jiarui is currently the holding company of Zhixin Cloud Network, and the actual controller of Zhixin Cloud Network is the management of LeTV TV. Therefore, LeTV TV will not be affected by this trademark auction and will continue to operate normally.

2. In addition to Tianjin Jiarui, other buyers signed up and bid in the auction, which shows that the market is optimistic about the LeTV brand.

Extended information:

This time, LeTV is really going to exit

With today’s auction, LeTV’s trademark officially changed hands. This means that LeTV is really going to exit. Even if you still see these trademarks in the future, they have changed.

On May 14, LeTV issued an announcement stating that the company received the Shenzhen Stock Exchange’s decision on the termination of the listing of the company’s shares on May 14, 2020. Since the Shenzhen Stock Exchange made the decision to terminate the listing of the company’s shares, Starting from the next trading day after the expiration of fifteen trading days after the decision (i.e. June 5, 2020), the company's stock trading will enter the delisting consolidation period.

During the delisting consolidation period, the company's stocks that are suspended from trading for the entire day will not be included in the delisting consolidation period. If a company applies to the Shenzhen Stock Exchange for a full-day trading suspension of its stocks due to special reasons, the cumulative number of trading suspension days shall not exceed five trading days.

During the delisting period, the company's stock trading price limits, market disclosures, public information and other trading matters shall comply with the "Shenzhen Stock Exchange Trading Rules" and other relevant regulations. On the trading day following the expiration of the delisting consolidation period, the Shenzhen Stock Exchange will delist the company's shares.

Financial sector - 1,354 trademarks of LeTV were sold for 131 million yuan