In the process of merchants entering Pinduoduo, shops are often rejected for various reasons, and the reasons for rejection can be roughly divided into these categories:

First, the information uploaded by the store is incorrect.

The platform of 1 point does not support people under the age of 18 to open stores;

Second, the photos of ID cards, business licenses and other documents should be able to see the information clearly, such as your name, home address, date of birth, ID number, issuing authority, expiration date and other information;

Third, a business license with three certificates in one means that there is only one unified social credit code on the business license (as shown in the figure). When your business license is integrated with three certificates, you should fill in the unified social code on your business license in the registration number, organization code and taxpayer identification number. When your business license is a non-three-in-one business license, that is, there is only a registration number on the business license, you need to fill in the business license registration number, organization code and taxpayer identification number as required, and fill in the business license registration number at the unified social credit code office;

Others are:

① Entry of enterprises: If the relevant materials you upload are photocopies, they must be stamped with the red official seal.

② "The enterprise is listed in the list of business anomalies by the local industrial and commercial bureau, please contact the local industrial and commercial bureau or log in to the national enterprise information credit publicity system for inquiry";

③ The validity period of ID card, business license and other related documents should be greater than 3 months, otherwise it will not be approved (all documents include valid documents);

(4) Individual shops should fill in the ID number consistent with the uploaded ID card, and the name of the agent should be consistent with the uploaded ID card; Please fill in the name of the legal representative on the business license for the name of the enterprise legal person, and the uploaded identity document is the identity document of the legal representative of the business license.

Second, I don't understand the choice of store types.

1 point to the exclusive authorization of flagship store, that is, only one flagship store can be opened on the platform, and the exclusive authorization issued by the brand side. Authorization template, click to enter the page "View Merchant User Manual" to view Article 4.5.

Others are:

① The quality inspection report must be issued by a third-party quality inspection organization with CNAS and CMA qualifications recognized by the state. The validity period of the quality inspection report is 1 year, and it will be invalid if it exceeds 1 year. Please upload a new quality inspection report;

(2) Please upload the quality inspection report, trademark registration certificate and power of attorney (within Grade II) when opening a specialty store, and upload the quality inspection report, trademark registration certificate and power of attorney (within Grade III) when opening a franchise store, otherwise, please choose an ordinary store, in which flagship stores and specialty stores can only handle one brand of goods.

Third, the name of the store is wrong.

Franchise, franchise, exclusive distribution, general agent, official, agent, franchise, authorization, direct sales, flagship, monopoly, franchise, factory direct sales, commerce, shopping malls and other words. Can't appear in the personal store naming of 1 point;

Second, individual shops can't be named after brands and trademarks, but they can be named independently besides the naming rules.

The third point is the trade name of the enterprise, that is, the trade name, which is a symbolic word that is significantly different from other enterprises except for administrative divisions, industry or business characteristics and organizational forms, such as (the trade name of "Shanghai Dream Information Technology Co., Ltd." refers to dream); Category refers to the types of goods operated by the store, such as (clothing, home, food, etc. ).

Fourth, although the name of a personal store can be named by itself, it cannot involve publicity information that does not belong to it.

Others are:

① There shall be no words in the name of the store that exaggerate publicity and mislead the public; Store naming cannot use traditional Chinese characters; The name of the store must not contain foul language, such as Lao Wang next door, pa pa, etc. Non-food specialty stores and Haitao stores cannot have local names, such as Shanghai XX clothing store; Store names cannot contain spaces and any symbols, such as:, ~ $ _? _ _ _ _ _ ""You cannot use all numbers as the store name.

(2) Enterprise stores: naming rules for flagship stores: brand name+brand class name (except for special cases such as duplicate names, which can be omitted)+official flagship stores/flagship stores (official flagship stores can only be used by brands); Naming rules of specialty stores: brand name+enterprise name+specialty store; Naming rules of franchise stores: enterprise name+category name+franchise stores.

Fourth, the store logo is incorrect.

① The logo of the store should reflect the business category of the store, and pictures or physical photos downloaded from the Internet cannot be directly used, and dynamic pictures cannot be used;

② QR codes, micro signals, mobile phone numbers, well-known brand logos (other people's brand logos are not allowed to be used without authorization) or other e-commerce platform logos shall not appear in the store logo.

Verb (abbreviation of verb) fills in the non-compliance information of store details.

Although the details of the store mainly introduce the business scope of the store, they cannot be exaggerated at will.

Others are:

① Store details should not include mobile phone number, phone number, micro-signal, QR code, website address, initial and final extreme words, other third-party platform information and other related information;

② If there is no green food certification certificate, the word "green food" cannot appear in the store details; If there is no organic food certification certificate, the word organic food cannot appear in the store details; If there is no pollution-free food certification, the word pollution-free food cannot appear in the store details.

Although we may encounter other problems when we settle in many products, I believe the above introduction will definitely help us.