Blue Jar Cookies.

On October 29, 2020, a lawsuit over the trademark rights of "Blue Can Cookies" and "Crown Cookies" made new progress. The reporter learned that Danish Qixin Blue Can Co., Ltd. this year In October, we received a "Civil Judgment" from the Beijing Intellectual Property Court of second instance. The second instance upheld the original judgment. "Crown Cookies" was found to be falsely advertised and constituted unfair competition. The court ruled that Crown Cookies dealers should immediately stop false advertising.

According to the requirements of the judgment, the appellant Youyijia Company needs to stop false propaganda, including four items, namely, stop promoting that the crown cookie products produced before September 4, 2014 are produced in Denmark; Advertising uses pictures and scenes of gatherings of European palace figures with Crown cookie product patterns;

Stop using the words "Royal", "Royal Royal of Denmark", "Royal Formula", "Royal Royal" "Made" advertising slogan; in addition, it was published in the newspaper to eliminate the impact and compensate the respondent, Danish Chixin Blue Can Company, for economic losses of 2 million yuan and reasonable litigation expenses of 40,000 yuan.

Extended information

This lawsuit lasted for 3 years. On May 31, 2017, the Shijingshan District Court announced that the case would be heard on the morning of June 19 of the same year. It was not until January 2018 that the Shijingshan District Court concluded the unfair competition case brought by “Blue Can” against “Crown”.

The dispute between "Crown" and "Blue Can" has been at least 9 years old. "Blue Can" has always claimed that it is "authentic" Danish cookies produced in Denmark. As early as 2011, the official Weibo of "Blue Can" clarified that it has nothing to do with "Crown" in response to consumer confusion, saying that the latter is Cookies made in Indonesia, "Please look for the Kjeldsens trademark, Danisa is Danisa, not Denmark", "They are not produced in Denmark at all", etc.

However, the official WeChat account of "Crown" has also released information to prove that it "really comes from Denmark."

Ifeng.com - The dispute over Danish cookies has stirred up trouble again, "Crown" sued "Blue Can" for a claim of 30 million yuan

Yunnan.com - "Blue Can Cookies" was compensated 2.04 million yuan Suing "Crown Cookie" for infringement, the final verdict is here