Moutai has two trademarks: Five Star Brand and Feitian Brand.

After the establishment of the state-owned Moutai Distillery in 1951, the "Five Star" trademark has been used.

Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide.

Used to distinguish the source of goods or services, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as combinations of the above elements, signs with distinctive characteristics are the product of modern economy.

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In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the Trademark Office of the State Administration for Industry and Commerce are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

A trademark is a mark used to distinguish one operator’s brand or service from the goods or services of other operators. my country's Trademark Law stipulates that for trademarks approved and registered by the Trademark Office, including commodity trademarks, service marks, collective trademarks, and certification marks, the trademark registrant enjoys the exclusive right to trademark and is protected by law. If it is a well-known trademark, he will obtain a cross-category trademark. Legal protection of exclusive rights.

Answer from the official website of the World Intellectual Property Organization (WIPO): A trademark is a distinctive sign that identifies a product or service as being produced or provided by a specific individual or enterprise. The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products.

As time passed, these marks evolved into today’s trademark registration and protection system. This system helps consumers identify and purchase a product or service because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs.

According to the Trademark Law of the People's Republic of China (revised in 2013), any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, Numbers, three-dimensional logos, color combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

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When marking a trademark, it should be marked in the upper right corner, which is the mark of "registered trademark", which means that the trademark has been registered with the National Trademark Office and has been trademarked. It was approved by the bureau and became a registered trademark. The R in the circle is the first letter of English register.

Registered trademarks have the characteristics of exclusivity, exclusivity, and uniqueness. They are exclusively owned by the owner of the registered trademark and are protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark. , otherwise you will bear infringement liability.

The use of TM means that the trademark is being applied for registration, that is, the words, graphics or symbols marked with TM are trademarks that are waiting for national approval. The country has accepted the registration application, but it may not necessarily approve the registration. TM is the abbreviation of English trademark. (It should be noted that words, words, and symbols that have become registered trademarks cannot be used as registered trademarks with the circle R symbol in actual use if the font version is different from the font used for registration)