Cold drinks are indispensable snacks in both summer and winter. The cold drinks mentioned here are not ice drinks, but cold drink snacks such as ice cream. Because of their unique taste and appearance, they are It is a popular product that people consume all year round. Regarding the category of cold drinks, we can find out through the Bajie Intellectual Property Trademark Encyclopedia.
As found in the Bajie Intellectual Property Trademark Encyclopedia, the categories of cold drink trademarks mainly involve Class 30 - 3013 - Edible Ice, Ice Products - Ice Cream Mixing Powder 3013, Ice Cream 300046, Ice Cream Coagulant 300074, ice cream powder 300137. Class 11 - 1105 - Refrigeration and refrigeration equipment (excluding refrigerated trucks) - Ice cream machine C110012. Class 21 - 2101 - Kitchen utensils and containers (including tableware not included in other classes) - Ice cream scoops 210386.
As we all know, the elements of the Fuquan trademark include text elements and graphic elements. The two can be marked separately or combined into one trademark for representation. Although some companies already have text trademarks, they are still obsessed with graphic trademarks. What are the advantages or disadvantages of the two?
Before getting familiar with them, you should first understand the advantages and disadvantages of word trademarks and graphic trademarks. Graphic trademarks are highly expressive, intuitive, not bound by copywriting, do not distinguish between languages, and are concise and easy to understand. However, they are generally not conducive to naming. Some more abstract patterns are indescribable and are not conducive to dissemination compared with word trademarks;
The advantages of the word trademark here are that it is conducive to naming and expression, has clear meaning, is easy to disseminate, has a high registration success rate, and the review time is shorter than that of a pattern. But sometimes the previous advantages can also be converted into disadvantages, that is, due to regional and language restrictions, some word trademarks that can only be understood but not expressed cannot be effectively conveyed.
From a practical point of view, assuming that only one of the trademarks can be registered, the word trademark can be registered first, because it is easier to identify and disseminate, and the word trademark is relatively simple to check for duplication, and the registration success rate is relatively high. The trademark is also relatively large. And if there are certain economic conditions, it does not prevent you from registering both text and graphic trademarks together.
It should be noted that whether it is a word trademark or a graphic trademark, the premise that they can be combined at will is that the two are registered separately. If it is not certain whether the trademark name will remain unchanged, then separate Registering two or more trademarks and combining them at will is also an extremely advantageous way of publicity.