Jordan brand belongs to Nike and has independent research and development ability, but the sales strategy is still in accordance with Nike. Jordan sports series includes Jordan basketball shoes, sports training shoes and jerseys.

Jordan Sport series includes Jordan series basketball shoes, sports training shoes and jerseys, all of which are highly breathable, stable, functional and avant-garde products, among which AJ series shoes are introduced into 19 generation. Jordan lifestyle series is to inspire various design inspirations in various sports elements.

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Jordan entered the NBA, and after signing with Nike, his personal super strength gradually emerged. The sneakers originally developed by Nike for Jordan became popular. At that time, the league banned the appearance of sneakers on the grounds that "these sneakers were not in harmony with the team's clothing", so people's curiosity was aroused and everyone flocked to the store to buy this banned "Jordan generation".

With the launch of the second generation of Jordan, the benefits of the advertising campaign began to appear, helping Jordan (and of course Nike) to establish an image in the sneaker market. Let people realize that Jordan is not only an athlete but also an artist.

The birth of three generations of Jordan truly marks the arrival of the era of "flying Jordan", and the symbol of flying Jordan is also distinguished from the traditional "tick" of Nike. With Jordan's amazing jump from the free throw line, the fans were completely conquered by him.

Baidu encyclopedia-Jordan