Li Xin, male, is from Tengzhou, Shandong. He was born in July 1975. He graduated from Shandong University with a bachelor's degree in economics and management. He is currently the chairman of Shandong Xindi Home Decoration Co., Ltd.

After graduating from university, Li Xin worked at Tianjin Luhua Decoration Co., Ltd. Although he is in a prosperous place, he has always paid attention to the economic and social development of his hometown and actively planned to return to Teng to invest and start a business. In 2002, Tengzhou Xindi Home Decoration Materials Factory was established in Tengzhou City. It built a production workshop of more than 3,000 square meters, raised more than 10 million yuan of self-funded funds, introduced more than 30 sets of foreign advanced equipment, and established a professional production line for decoration materials with domestic leading level. production line. He attaches great importance to product quality and brand building, adhering to the business philosophy of "quality builds brand, service creates future", and continues to develop and innovate in production, R&D, sales, after-sales and other aspects. With strong R&D and production capabilities, exquisite product quality and perfection With a sales and after-sales service network, the company continues to grow and develop, and its economic benefits increase year by year. In 2003, the decoration materials produced by the company obtained green environmental protection product certification and reached the ISO14001 international environmental protection system standard, laying a solid foundation for the company's sustained and rapid development.

In 2008, he invested in the construction of two projects, Tengzhou Rocker Home Experience Center and Tengzhou Cross-Strait Coffee and Western Food Hotel, in the most prosperous areas of Tengzhou city. The Tengzhou Cross-Strait Coffee and Western Food Hotel, which has been put into operation, has become the best place for business exchanges, leisure and entertainment for Tengzhou citizens due to its novel design and unique style.

Currently, the company's products are sold to more than 30 provinces, cities and autonomous regions in China, with more than 1,000 brand stores above designated size. Some products are also exported to South Korea, Japan, Southeast Asia, Africa and other countries and regions. The company's two independent brands, "Xindijiamei" and "Shangpinbenzi", are gaining increasingly higher status in the minds of consumers. Among them, the "Xindijiamei" trademark was rated as "China's Well-known Trademark" in 2009 , the company's products have been identified as "Integrated Green Designated Products for Engineering Construction and Healthy Residential Decoration". The company has also been rated and awarded as "National Leading Wooden Door Enterprise", "China's Top Ten Wooden Door Brands", and "China's Top 30 Wooden Door Enterprises" , "National Building Materials System AAA Enterprise", "Shandong Province Consumer Satisfaction Unit", "Shandong Province Individual and Private Economy Demonstration Enterprise for Practicing the Scientific Outlook on Development", "Zaozhuang City Civilized Unit", "Zaozhuang City Observing Contract and Valuing Credit Enterprise" , "Tengzhou City Civilized Unit", "Tengzhou City Advanced Collective for Helping the Disabled" and other honorary titles. In 2006, it successfully passed ISO9001 international quality management system certification, China Green Product Environmental Protection and Quality Inspection Certification.