Trademark value refers to the value of a trademark as an asset in the investment or business process, that is, trademark assets contain assets.

In order to evaluate the value of a trademark, we must first understand the formation process of a trademark as an intangible asset. The formation of trademark assets can generally be divided into three stages:

1. Ordinary trademark stage

When consumers do not pay attention to the trademark, it is just an ordinary trademark without any asset characteristics. .

2. The role of the trademark stage

When the product identified by the trademark has certain functional advantages and customers gradually begin to accept the trademark, the trademark is called a functional trademark, and the functional trademark is Trademark is the initial stage in which trademark assets are generated.

3. Personalized trademark stage

When the trademark further develops its own more distinctive personality based on the role of excellent quality, it satisfies the love of customers. When the subjective needs of psychology and style At that time, the development of trademarks had reached the stage of personalization. Generally speaking, personalized trademarks start with a group of loyal consumers. At this time, the quality characteristics of the product identified by the trademark have been reduced to a secondary factor, and everyone's desire to buy is the trademark personality.

At this time, since customers usually want to purchase directly and own the personality of the trademark, the trademark has relatively independent profitability. When a trademark develops into a personalized stage, it means that the trademark assets have reached a mature stage.

As the company develops, the value of the trademark gradually increases. It is not until the company develops to a certain level that the trademark becomes a well-known commodity and the value of the trademark begins to rise rapidly. A good trademark also needs to know how to plan. If you are accidentally registered maliciously by people from other industries, you will lose more than you gain.

In the early stages of establishment, companies should try to avoid this risk and choose to register multiple industries or directly register various trademarks to protect their trademark intellectual property rights to the maximum extent, maximize trademark value, privatize, With the integration of the trademark circle and multiple fields, choosing a trademark registered in advance can not only safeguard the internal rights and interests of the company, but also become a huge investment opportunity, and a large amount of money can be obtained from trademark transfer in the future.