With the development of social economy, the number of individuals in various industries has increased greatly. Trademarks are no longer as simple as simple symbols. On the surface, a trademark is a symbol of an enterprise, but at a deeper level, it is the existence of an enterprise's external sovereignty and ownership. Therefore, the importance of trademarks is self-evident. So what is the important role of trademarks for a company?

1. Trademarks are intangible assets and intellectual property rights of enterprises.

Because trademarks have value-added functions (generally, the validity period of normal trademarks is 10 years). With the development of enterprises, the value of related trademarks will also appreciate with the benign development of enterprises and the increase of market profits. In other words, it is a form of stock and capital. However, due to the provisions of relevant laws, the ownership of trademarks is determined according to the order of registration. So whoever registers first has the right to use the ownership of the trademark. Trademarks have become a part of intellectual property rights of enterprises. Therefore, in order to protect their intellectual property rights, relevant companies will register their own trademarks first to avoid unnecessary disputes in the future.

2. Trademark is the image carrier of the enterprise.

A large part of an enterprise's image in the market comes from trademark characteristics. We can easily see this. The most direct performance of a distinctive enterprise is its logo characteristics. That is, trademarks have greatly affected the performance of enterprises in the market. Therefore, the more unique a trademark is, the more it can help enterprises stand out in the market. The impact of trademarks on corporate image and value is self-evident.

Trademark is a sharp weapon of enterprise market competition?

Trademark is a stepping stone for enterprise products to enter the market. Because the market competition is very fierce now, enterprises must adopt various forms of competition such as price, promotion, trademark, advertisement, marketing promotion and public-private relations. The unique trademark can play a good role in distinguishing and help enterprises seize the opportunity in the competition.