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syb business plan

syb business plan template (1)

1. Introduction to specialty supermarkets:

In the bustling university town of Xiasha District, there is our students’ own supermarket , a specialty supermarket in University Town. This is the dream of the majority of students studying abroad. The supermarket is open to all teachers, students and foreign tourists in the university town, so that everyone can eat all over the world here. We aim to serve our classmates and provide them with local specialties. It is a convenient place to solve the worries of the mind, allowing students far away from home to eat the specialties of their hometown, feel the taste of their hometown, and allow more students to taste food with different flavors. .

The specialty supermarket will be divided into two floors. The first floor has ten shelves displaying specialties from various places. Try to include green specialties from all over the world so that you can eat all over the world at once. We also have a counter for local specialty jewelry. The second floor is a casual specialty bar that provides you with freshly made specialties and specialty drinks from various places. This is the specialty of our supermarket, integrating leisure and shopping. Let you enjoy your shopping journey.

We will be responsible for the management of the supermarket ourselves. We all have our own professional knowledge, and the talent advantages in each major mean that we do not need to rely on others. Only his own supermarket will serve him wholeheartedly. This is our greatest advantage. Everyone will consciously propose timely plans for the development of the supermarket. Supermarkets will also strictly control quality to ensure the food safety of students. To this end we will establish a set of our own product purchasing system. 1; Only cooperate with reputable merchants and sign integrity agreements. 2: The inspection department implements a responsibility system. We will ensure that all products are of excellent quality.

2. Financing method:

The investment in the supermarket will be shared by several of our founders, implementing a joint-stock system, and taking advantage of the country's preferential policies for college students to start their own businesses, and obtaining bank loans. And with the development of supermarkets, other financing methods will be developed. When we always insist on independent management and independent operation by ourselves. 3. Our philosophy: Enjoy delicious food. Enjoy the culture. Cultural integration. Cultural promotion 4. Our slogan: Easily eat all over the world, and you can choose from a variety of specialties. 5. Our goal: Build a specialty supermarket with cultural characteristics, and use advanced business concepts to turn the specialty supermarket into a "home" for students. Let students better understand the culture of other places, spread the cultural characteristics of various places, promote cultural exchanges among provinces and cities across the country, and let Chinese traditional culture carry forward among college students. At the same time, we hope that the development of the supermarket can provide part-time jobs for more students. Our long-term plan is to develop into a supermarket chain in five years.

Team structure

Company nature:

Organizational structure: The company adopts a linear organizational form in the early and mid-term, and the organizational structure chart is as follows:

Department functions:

General manager: Responsible for the overall work of the company. Responsible for the development planning and system analysis of the supermarket, formulating and implementing development strategies; promoting the construction and improvement of various management regulations and systems; regularly reviewing the company's operations Conduct benefit analysis and evaluation of the situation; conduct overall coordination, arrangement and final review of the work of each department; coordinate and motivate the work of each department; design a personnel planning plan suitable for the company (a plan that is consistent with the company's development direction and customer flow) Design a reasonable wage system.

Secretary Department: Responsible for personnel recruitment, selection, training and assessment; responsible for formulating and organizing the implementation of supermarket work systems; responsible for the supervision of various official documents, management of official documents (related information on specialties, member information system), Responsible for inventory management (the supermarket will establish a storage and storage management system); handle customer complaints and handle some emergencies in the supermarket. Responsible for the statistics and payment of employee wages; supervise and manage daily financial revenue and expenditure.

Marketing Department: Responsible for market research, understanding market trends, establishing and improving information collection channels, and making reasonable marketing strategies accordingly; responsible for the company's various publicity work, establishing the image of specialty supermarkets externally, Collect consumers' opinions and make corresponding marketing strategies in a timely manner.

Procurement Quality Inspection Department: According to the quality management system formulated within the supermarket and our unique product purchase system, it is responsible for the purchase of goods, contact with suppliers, and quality inspection work; responsible for warehousing management, warehouse Regular quality inspection of goods.

Finance Department: Develop the financial management system of the specialty store and organize its implementation; be responsible for the accounting registration of daily operating activities, cooperate with the marketing department to formulate various investment financial plans, conduct pre-settlement of finance and formulate various related Financial statements; make correct risk analysis for various investments in specialty stores, and participate in formulating the overall development strategy of the store.

Market analysis

Analysis of the market environment is the primary task for products to further develop the market. Only if the market environment analysis is correct can we make correct product strategies and strategies and achieve success. The market environment is divided into micro environment and macro environment.

Macro environment analysis:

1. Economic environment:

A. Market background: (1) It is estimated that there are about 89 college students studying in Hangzhou now million, and the proportion of people who go home to buy souvenirs during holidays reaches more than 50%. (2) As an ancient cultural capital with beautiful scenery, Hangzhou has more and more tourists visiting Hangzhou every year. (3) Students from all over the world naturally have strong curiosity and desire to buy specialties from different regions.

B. Market environment analysis: (1) The sales of specialty products on the market are particularly confusing now. For example, there are three-no products without factory names and addresses, poor packaging, insufficient grade, serious counterfeiting, and irregular management. Price and rebate phenomena are also serious. Therefore, consumers do not have a very good impression of specialty products. (2) Many authentic specialty product companies have now basically formed regional brands. Due to the complexity of regional protection and management, the price of specialty products is generally higher. As college students, they do not have enough financial ability to purchase over-packaged and high-priced products.

C. Business opportunities: Fewer specialty stores and large shopping malls have formed a monopoly on specialty products. Our company’s main consumer group is college students, so the product prices are reasonable. This creates the survival and potential of our specialty stores.

D. Market potential: (1). The number of college students is increasing year by year, and the overall consumption level is also increasing. (2) There are few specialty stores in Xiasha Higher Education Park.

E. Consumption structure: The Engel coefficient dropped to 37.3, which reflects that the national living standards have greatly improved, and the average monthly living expenses of college students have also increased. The results of this survey show that although the proportion of consumer household food expenditures in total consumption expenditures has decreased, their total food consumption has increased, and people are increasingly pursuing green and healthy food.

F. Population, cultural and educational situation: College students have received higher education, their cultural quality is higher than that of the general public, and they have a clear pursuit of product quality and brand. They have a relatively deep understanding of environmental protection.

2. Political environment: The government supports college students to start their own businesses and provides a series of preferential policies.

(1) Waiver of industrial and commercial registration fees for self-employed individuals

(2) Waiver of carpentry fees for tax registration certificates

(3) Waiver of registration for private non-enterprise units Fees

(4) Waiver of labor contract visa fees

3. Technical environment

Development of science and technology. In this high-speed information age, my country's agricultural product processing technology and agricultural product breeding technology are constantly developing. This lays the foundation for the future development of our enterprise. The processing technology of agricultural products makes the unification and branding of our company's products smoother. We are committed to establishing a specialty product monopoly company that suits the characteristics of higher education parks.

4. Natural environment

Hangzhou’s economy is developing rapidly, traffic conditions are constantly improving, and high-speed networks are spread throughout all areas of Hangzhou.

This allows our company to provide consumers with a variety of specialty agricultural products from all over the country.

Micro-environment analysis: Introduction to the "7 1" specialty store: With the goal of creating the first brand of "high-quality farm specialties", it is a commercial store specializing in various rural specialties from various places. Paying attention to quality, keeping credibility, and affordable prices, our store will also develop chain operations with unique experience methods and perfect management systems, with 100 farm specialties as the main products, and collect the essence of farm specialties from all over the country, with authentic Products, excellent quality, exciting prices, and high-quality farm products are displayed in the store one by one, so that as soon as you walk into the store, you will feel a local accent, and you can taste all kinds of farm products. Delicious food and feel the rustic local style.

Continuously expand the scale of the industry and enhance its own competitiveness; attract more investors with innovative development ideas; start from the needs of consumers at all levels and continuously expand customer sources; after developing to a certain scale , you can build your own product base and transportation team.

Continuously summarize development experience, formulate business strategies based on market changes and changes in consumer demand; rationally deploy manpower, strengthen professional training, and make up for other deficiencies with a better service attitude. Continuously expand the scale of the industry and enhance its own competitiveness; attract more investors with innovative development concepts; continue to expand customer sources by focusing on the needs of consumers at all levels; after developing to a certain scale, you can build your own product base and transportation team.

IV. Competitor Analysis

Competitive analysis is to analyze existing competitors and potential competitors, analyze the advantages and disadvantages of these competitors, and draw conclusions. What are the competitive advantages of our products, so as to formulate effective competitive strategies.

1. Direct competitors

At present, there are relatively few shops specializing in selling specialty products around universities in Xiasha, but the threat of scattered competitors cannot be underestimated. They mainly refer to local specialty product sales stores operating online, as well as specialty product sales in some large and medium-sized department stores and supermarkets.

(1) Online specialty product sales store.

At present, the number of online stores selling specialty products on Taobao exceeds 100, and there is a trend of rapid growth. These stores rely on various favorable resources: for example, they are close to the place where the products are produced, they have their own factory to manufacture the products, the store is an online franchise of an agricultural specialty company, etc. Their products are relatively close to our company's products, and they are our company's main competitors in the long run.

(2) Large and medium-sized department stores and supermarkets.

Xiasha Higher Education Park has large department stores and supermarkets such as Wumart, Dushang and Lianhua. These supermarkets have strong strength, large scale of operation, complete sales channels, strong marketing capabilities, huge advertising investment, a relatively complete industrial chain, and a relatively complete quality management system. Medium-sized department store supermarkets are scattered in areas near universities. Compared with large supermarkets, they are smaller in scale and generally located in the second and third-level markets, but they also have relatively complete business concepts and customer base. Their common disadvantage is that their operations are general but not refined, and they are our secondary competitors.

(3) Currently, there is no store on the market that specializes in selling specialties from various places with brand benefits, which shows that this industry in Xiasha area is in its infancy.

2. Potential competitors

Specialty product operations are decentralized and entry barriers are low, so some non-staple food retail industries may be our potential competitors.

3. Competitor analysis:

Name

Strength

Advantages

Weakness

Disadvantages

Online souvenir store

1. Low operating costs and flexible operation.

2. Emerging channels, convenient to purchase.

3. Possessing geographical and other resource advantages.

4. The price is cheaper than in physical stores.

1. Incomplete categories and insufficient distinctiveness.

2. Customers cannot access the physical product and have concerns about quality and safety.

3. Online shopping has risks.

4. It is difficult to form a large-scale enterprise.

Large and medium-sized department stores and supermarkets

1. Standardized management and strong capital.

2. National chain store with superior geographical location.

3. The price is moderate, and consumers follow the herd and have strong purchasing power.

4. Large investment in marketing and advertising has brand benefits.

1. Large scale and weak adaptability.

2. The products are mixed but not refined.

3. High operating costs and high operating risks.

4. Most of the products are local specialties, but the product variety is not rich enough.

4. Competitive strategy:

(1) Competitive marketing strategy is: providing customers with the greatest convenience by providing the largest variety of products with the highest quality and highest cost performance.

(2) Strategic positioning is: providing customers with maximum satisfaction.

(3) Brief analysis of customer value:

5. The basic competitive strategy adopted is:

(1) Differentiation strategy: The so-called differentiation is What differentiates the product from the market is that most products will have no special features if they are basically the same as other products. The company's true core "features" cannot become a selling point, and ultimately the company cannot escape the fate of being eliminated. Therefore, we will put great effort into the selection of products. First, we will seek support points and features in the products. The products we sell will be mainly sourced from the most distinctive and well-received specialties from various places. While operating sales, we will also promptly adjust the purchase categories and methods according to market trends and customer preferences.

(2) Cultural and experiential marketing strategy: College students from major universities in Xiasha come from all provinces, cities and regions across the country. Specialty products vary from region to region. By selling specialties from each region, we can meet the needs of students in different regions and increase opportunities for students to experience different food styles in other regions. We can start from the concept that some students miss the snacks and specialties of their hometown, satisfy the needs of more customers and win more customers at the same time.

5. Marketing strategy

1. Product introduction The products of the specialty supermarket are of course famous specialties from all over the country, such as Guilin specialties (Guilin yuba, Guilin crispy candy), Henan specialties (Xinzheng Red dates), Xinjiang specialty (black plum), Hunan specialty, Jiangxi specialty, Gansu specialty, etc. We will provide high quality products to our customers.

Supermarkets will have their own packaging bags and apply for their own trademarks to ensure that customers can buy with confidence and eat with comfort.

2. Target market analysis of specialty products

Target market positioning - students in university towns

This time we conducted a market survey on the establishment of a specialty supermarket , distributed questionnaires in 10 universities in university towns, and conducted surveys online. Most college students said that if there are specialties in the university town, they would buy them and recommend them to their friends. From the questionnaire survey, it can be seen that the market demand is large and the market potential is huge.

3. Analysis of specialty product marketing opportunities and countermeasures

(1) Price

In the questionnaire, we also conducted a survey on pricing. Most students said that every time The consumption will be around 30 yuan, so our price positioning will fully take into account the students' spending power and attract customers with reasonable charging standards. It will also adopt two business models: membership system and ordinary system, with moderate prices. In addition to providing value-for-money services to members, ordinary consumers can also enjoy high-quality and low-priced services.

(2) Sales channels

There are two types of sales channels: sales in supermarkets and door-to-door delivery services. You can apply to become our member if you spend a certain amount at one time. Members will enjoy member prices for future purchases with their membership card. The specific consumption amount required to become our member will depend on the specific circumstances.

(3) Promotion strategy

1. Discount at the initial stage of opening. When a new store opens, customers don’t know what our business is, and they are unfamiliar with our products. Therefore, we offer discounts to let customers know more about our store. If customers find it delicious and interesting, they will do so in the future. Come visit us often.

2. Issuance of coupons. Because the main consumers we target are students, when our new store just opened, we went to nearby schools to distribute coupons to attract students.

3. Distribute advertising flyers. We can send advertising flyers around humanitarian schools to let customers know that a new "specialty supermarket" has been opened, and promote the characteristics of the supermarket in the advertising flyers.

4. Holiday promotions. We conduct promotions for the following holidays - New Year's Day, Valentine's Day, Labor Day, Chinese Valentine's Day, Teachers' Day, Mid-Autumn Festival, National Day, and Christmas.

5. Special offer period. Implement special offers on some products during periods of low customer traffic to attract new and old customers.

syb business plan template (2)

1. The potential and trends of convenience stores

In recent years, due to the increasing number of large-scale stores, small and medium-sized Due to the backwardness of the product variety, business projects, and business philosophy of the stores, coupled with the high operating costs, the living space has become smaller and smaller, which has triggered a change in the business format, resulting in another business format that is located in supermarkets and small grocery stores. --convenience store.

Convenience stores are mainly small supermarkets opened for the convenience of surrounding residents or people. They are a retail format that exists on the edge of the business district market of large comprehensive stores and shopping malls.

A retail format that mainly operates a complete range of business items and deals in daily fast-moving consumer goods. It is mainly opened in various communities and places with a large floating population and fast-moving consumer goods, or near schools. The business district generally only covers the surrounding 200m.

The management of convenience stores should firmly grasp the blank spots in the market of large-scale stores, take convenience for consumers as the premise, and provide consumers with a convenient and fast shopping environment in order to win over consumers.

Mainly engaged in fast-moving consumer goods, daily necessities, books and newspapers, chargeable business agencies, pastries, fruits and vegetables and other commodities.

Because it has the operating characteristics of a supermarket, the operating cost, price and convenience advantages of a grocery store, it quickly won the favor of consumers, and thus developed rapidly and formed a chain operation.

In the future, as the pace of life continues to accelerate, first, comprehensive large-scale stores, and second, convenient and fast convenience store operations should be the development trend of the retail industry.

Due to the relatively low level of economic income in China and its late start, there are currently no outstanding companies in the convenience store format. Everyone is groping while doing it, resulting in slow development of the format.

2. Site selection

(1) Business district concept

The business district of convenience stores is generally located within a straight-line distance of 0---200 meters from the store. The effect is relatively poor when it exceeds 200 meters, and the operating area is generally 60---200 square meters.

(2) Business location selection

Generally they are in the community (with its own business district) and popular places on the roadside, or next to hypermarkets (with the help of other people’s business districts) business district), in order to achieve their own business profits.

3. Investment plan

(1) CI design

1. Corporate logo

It should clearly reflect the operation of the convenience store Information must conform to the operating characteristics of convenience stores, and must be able to effectively combine existing resources to design the company's CI.

It is necessary to design the corporate logo of a convenience store chain that reflects the operating characteristics of Sunshine Supermarket.

2. Corporate philosophy

Provide convenient shopping conditions for the public

Provide consumers with high-quality services

Provide consumers with suitable Products

(2) Investment plan

1. Fixed facilities

Ceiling - the decoration of convenience stores does not need to be luxurious, as long as it conforms to its own business characteristics. And it can leave customers with a clean and comfortable environment. Generally, you only need to use a white ceiling or other warm-colored ceilings. However, you should pay more attention to the matching when laying out and decorating. The more common ones are white putty ceiling, or Drywall.

Ground - Since convenience stores are open for a long time and basically sell daily food (food sales account for 50-60%), the colors of the store are required to be relatively light, bright and fresh. Due to the reflection effect of light on the ground, store floors are generally required to be mainly plain and light-colored. Milky white or beige floors are generally used.

Signboard - The signboard of a convenience store is generally equivalent to the street width of the store. There is no need to consider luxury when making it. It only needs to match its own characteristics, effectively fit the business characteristics of the company, and conform to the convenience store itself. Features, if necessary, in order to save costs, you can also consider sponsoring the production by enterprises.

The floor in front of the store - as long as it is flat, easy to maintain hygiene, and will not cause too much dust, usually a plain floor or a cement floor will be used directly.

Wall - In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures It is generally required to use light box films with higher reflectivity.

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College student convenience store syb business plan (2)

2014-10-07 Source: CN Talent Network www.cnrencai.com View: Mobile version

Lighting - white or warm colors are mainly used, and most of them use white fluorescent tubes. Under normal circumstances, it needs to be maintained at 10 -One light tube of 15 square meters can make the brightness meet the business needs.

Sounds - In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power speakers, and mainly use open and soothing background music.

2. Business equipment

Computer - Generally, each store is equipped with a cash register, which has both front and back functions, and there is no need to equip a special back-end operating system.

Software - connected to the headquarters, all stores use the software system uniformly to facilitate management and monitoring by the headquarters, and the headquarters can conduct inventory management based on the system.

Cashier counter - cashier counter and management workbench.

Shelves - In terms of square meters, one set of shelves is required for every 4-4.5 square meters. You only need to use ordinary shelves.

Freezer - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a dedicated ice cream freezer.

Other equipment - such as book cabinets and pastry cabinets, can be added according to the needs of the business projects.

3. Commodities

In the product structure of convenience stores, food accounts for 50%, daily cosmetics 20%, daily necessities 20%, and others 10%. The number of single products is approximately 2014 to 3000. kind.

(3) Business philosophy

1. Meet the needs of target consumers - because convenience stores operate fast-moving consumer goods, they generally choose products that are commonly sold within the store. The products they sell mainly focus on small inventory and fast turnover

2. Provide convenience for consumers - nearby purchasing conditions, door-to-door delivery can be appropriately considered, and business projects should be carried out according to the needs of surrounding residents. Product configuration

IV. Management and operation

1. System management

In the operation process of chain convenience stores, management and efficiency are closely related. Therefore, Institutionalized management is very important in the operation process

Relevant management systems include:

Attendance system

Hygiene management system

Report management system

Energy consumption management system

Equipment management system

Fixed assets management system

Procurement management system

Cash management system

Salary payment management regulations

Employee guarantee system

Managers’ authority regulations

Employees’ Reward and punishment system

Employee work system

Shelf operation management system

Commodity distribution management system

Warehouse management system

Conference management system

Consumables management system

Communication equipment and equipment management system

2 Product management

In order to maintain the enterprise's image to ensure that customers can buy fresh products that meet their requirements in the store. The relevant systems are:

Product entry system

Product sales report

Purchasing report

Slow-selling report

Best-selling product statistics table

Product reward and penalty system

Product equipment declaration system

Handling of nearby products

Product sales assessment

Management system for promotional products

3 Inventory management

Because the turnover of goods in convenience stores is very small, a strict product management system in the operation process can effectively prevent unsalable goods, improve the turnover rate of goods, and establish an effective product distribution mechanism. The relevant systems are:

Inventory report management

Inventory restrictions

Product turnover cycle and inventory reference

Goods transfer application form

Returns Management regulations

Inventory turnover assessment

Commodity distribution management system

Assessment of unsalable goods

4 system management

Systematic, information-based, and digital management can effectively reduce the loss of goods, strengthen the frequency of communication between stores, and quickly realize the flow of goods, thereby making the flow of funds more effective and promoting the healthy development of enterprises. Therefore, Chain stores must connect their computer systems to the network for unified management to improve work accuracy and efficiency. The relevant systems include

Operator management regulations

Operator permissions

Confidentiality regulations for operators

Formulating the relationship between turnover and employee wages

a) Loss management

Formulating an effective loss prevention system, Improve employees' awareness of loss prevention, give full play to employees' enthusiasm for loss prevention, and take effective loss prevention and consumption reduction measures. The relevant systems are:

Opinions on handling employee theft

Management regulations for losses

Reward and punishment system for losses

Management of consumables

About theft Management regulations

b) Promotion management

Implementing a unified promotion policy is conducive to enhancing the image of the company, promoting product sales, conducive to the integration of promotional resources, and rationalizing the use of resources. , Fully. Relevant systems include

Promotion management regulations

Promotion application

Promotion execution assessment

Five investment analysis

The budget is calculated based on 120 square meters (single store)

1a fixed facilities: first phase (i.e. before opening)

Ceiling and wall: direct putty (120 120 )3.5/square meter=840 yuan

Water and electricity equipment: 2500 yuan

Floor; 120 square meters 6 600 120 square meters 12=2760 yuan

Outside the shop: 2030 square meters =600 yuan

Shop sign: 20 square meters 30 = 600 yuan

Total 840 2500 2760 600 600 = 7300 yuan