I believe you should be talking about Lacoste, this is French crocodile; [Edit this paragraph] LACOSTE crocodile brand file

Brand name La Chemise Lacoste (LACOSTE crocodile)

Registered in France

Founder RENE LACOSTE

Products: clothing, footwear, glasses, perfume, belts, watches, home textiles, leather goods[ Edit this paragraph] Brand Origin In 1923, Lacoste founder and world tennis star Rene Lacoste was representing France in the Davis Cup in Boston. At that time, Lacoste made a bet with his captain that if he won the game, the captain would give him a crocodile suitcase. Although Lacoste did not win the suitcase, he was as brave as a crocodile in the competition, so he was nicknamed "Le crocodile" (Le crocodile). After returning to France, a friend of Lacoste made a crocodile for him and attached it to his jacket. A popular logo was born.

The brand was born

In 1927, an American reporter jokingly called René Lacoste "Mr. Crocodile", symbolizing his tenacity on the court like a crocodile who "bites and fights unremittingly" will. As a result, Lacoste's friend Robert George branded this crocodile symbolizing "tenacity and perseverance" on his jacket, and this global fashion crocodile was born. In 1933, René Lacoste overturned the stiff white long-sleeved shirts that were common on tennis courts at the time and designed a short-sleeved T-shirt for himself and tennis superstars, which is now the 1212 POLO shirt that has become the brand's trademark. [Edit this paragraph] Brand history In 1933, Rene Lacoste officially entered the business world and founded La Chemise Lacoste garment company. He embroidered the famous crocodile logo on all the shirts he produced, pioneering the use of graphics as a clothing brand logo.

In 2001, Lacoste also began to show its elegance and dignity, launching a new fashion series: Club. The men's Club and women's series promote fashion and comfort, advocating clothing that combines elegance and comfort, and are once again at the forefront of fashion. High-end perfume series with the "Club" concept: Pour Homme and Pour Femme were also launched at the same time. , making the overall concept of the Lacoste brand - "Sports attitude, treatment of life" ("Sportsmanship, treatment of life") more deeply rooted in the hearts of the people.

In 2002, the Lacoste brand's turnover was approximately US$850 million, 85% of which was achieved in markets outside France.

2003 is the 70th anniversary of the creation of the Lacoste brand. Today, Lacoste's crocodile logo has become one of the most well-known and easily identifiable trademarks in the world. Every year, approximately 40 million products of various types bearing the Lacoste crocodile logo are sold around the world. Lacoste Pour Homme men's perfume and Lacoste Pour Femme women's perfume newly launched to match the Lacoste Club series of clothing, on the other hand, perfectly embody Lacoste's brand concept of "reviving sportsmanship and showing more noble quality" through the language of perfume.

Today, Lacoste has a high reputation, especially in Europe. Lacoste has agents in 110 countries, more than 1,200 retail points and 600 franchised distribution networks around the world. For a more detailed introduction, please visit Baidu lacoste