Mengniu

China's well-known trademark

A large enterprise that grew up in the dairy industry

The products it develops include liquid milk, ice cream, milk powder and There are more than 100 varieties of milk tablets and other series.

Inner Mongolia Mengniu Dairy Co., Ltd.

Mengniu Group was established in August 1999. As a rising star in the dairy industry, "Mengniu" has achieved rapid growth with excellent marketing methods.

In 2002, its sales exceeded 2.1 billion yuan, and its ranking among national dairy companies jumped from 1,116th to 4th. On October 19 of the same year, the "5th China Growth Enterprise CEO Summit" was held in the Great Hall of the People. Among the top 100 fast-growing enterprises in China (non-listed, non-state-controlled) from 1999 to 2001 commended by the conference, Mengniu Dairy ranked first in 1947.31 % growth rate topped the list.

Mengniu’s sales revenue soared from 37 million yuan in 1999 to 4.07 billion yuan in 2003. The latter was 110 times the former, and the average annual development rate was as high as 323%! The ranking among Chinese dairy companies rose from 1,116th to 2nd, creating a marketing miracle of surpassing one dairy company per day on average in the first 1,000 days of its existence! "Mengniu Speed" has become a banner of Chinese enterprises;

Mengniu Group is headquartered in Horinger Shengle Economic Park, Hohhot City. The four phases of the project cover an area of ??550,000 square meters, with a construction area of ??140,000 square meters and a green area of ??110,000 square meters. It currently has total assets of nearly 4 billion yuan and more than 10,000 employees. At the same time, Mengniu’s production base is within the autonomous region With the headquarters in Hohhot as the axis, it extends westward into Baotou, Bameng and other regions; extends eastward into Xing'an League, Tongliao and other regions; extends to other provinces into Beijing, Tianjin, Shanxi, Shandong, Hubei, Henan, Anhui, Lanzhou, Xinjiang, Zhejiang, Heilongjiang and other regions.

On June 1, 2004, Mengniu was successfully listed in Hong Kong;

In 2005, the "Mengniu Sour Yoghurt Super Girl" youth girl show jointly created by Mengniu Dairy Group and Hunan Satellite TV, The whole country was shocked;

Mengniu Dairy

Mengniu Dairy is the abbreviation of "Mengniu Dairy Group". Its headquarters is located in Horlinger Shengle Economic Park, Hohhot City. The four phases of the project cover an area of ??550,000 square meters. Niu Gensheng, chairman and president of the company, serves as the vice chairman of the China Dairy Association. In recent years, he has been rated as: "The 8th Outstanding Entrepreneur of Inner Mongolia"; "The 4th National Outstanding Township Entrepreneur"; "National Outstanding Worker in the Dairy Industry" ; "Top Ten Entrepreneurial Figures in China in 2002 (One)"; "The Most Valuable Cover Figure in China's Economy in 2002"; "Leader of China's Private Industry"; and Zhang Ruimin at the "2003 China Business Leaders Annual Meeting" , Liu Chuanzhi and other business leaders simultaneously became 25 "new leaders" of enterprises; 2003 CCTV "China Economic Figure of the Year". In 2004, at the Second China Planning Conference and famous planning selection event, 8 people including Zhang Ruimin and Wei Jiafu won the "China's Highest Planning Award".

Mengniu Dairy is a typical case of the application of gambling agreements in entrepreneurial enterprises. Morgan Stanley and other institutions invested in Mengniu: In January 1999, Niu Gensheng founded "Mengniu Dairy Co., Ltd." with a registered capital of 1 million yuan. Later, it was renamed "Inner Mongolia Mengniu Dairy Co., Ltd." (hereinafter referred to as "Mengniu Dairy"). When Morgan Stanley and other institutions came into contact with it at the end of 2001, Mengniu Dairy Company had been established for less than three years and was a relatively typical entrepreneurial enterprise. In June 2002, institutional investors such as Morgan Stanley registered a Cayman company in the Cayman Islands. In September 2002, the founders of Mengniu Dairy registered Jinniu Company in the British Virgin Islands. On the same day, Mengniu Dairy’s investors, business contacts and employees registered Yinniu Company. Taurus and Silver Bull each acquired a 50% stake in the Cayman Islands company for US$1, and subsequently established a Mauritius company, a wholly-owned subsidiary of the Cayman Islands company.

The money invested was eventually exchanged for a 66.7 stake in China's Mengniu Dairy via Mauritius, and Mengniu Dairy was also converted into a joint venture.

Mengniu Dairy has created an outstanding entrepreneur - Niu Gensheng, a member of the Communist Party of China, an MBA from the Graduate School of the Chinese Academy of Social Sciences, and went to Peking University for further study. Worked in dairy industry for 27 years. At the end of 2004, Niu Gensheng donated all his personal shares to establish the "Lao Niu Special Fund", becoming "the first person to donate shares in China" and "the first person to donate shares among Chinese in the world." Niu Gensheng founded Mengniu Dairy in 1999. He forged ahead under the predicament of "no factory, no milk source, and no market." Mengniu now has "a global model factory, an international model ranch, and liquid milk." The sales volume ranks first in the country.” At present, Mengniu has built more than 20 production bases in 14 provincial-level administrative regions across the country. The products cover all regions in the country except Taiwan Province. The products developed include three series, including liquid milk, ice cream, and milk products, with more than 100 varieties.

Mengniu Dairy has created “Mengniu Speed”. The CCTV 2003 "China Economic Person of the Year" award speech to Niu Gensheng wrote: "He is a cow, but he ran at the speed of a rocket!" Mengniu has created a number of national records: it won the "Top 100" of China's growing enterprises, ranking first Ranked as "No. 1 in the competitiveness of China's dairy industry", it owns China's largest "International Demonstration Ranch" and introduced milking robots for the first time. It is the "number one leader" in agricultural industrialization with the largest milk collection volume in China's dairy industry; Mengniu Pillow The sales volume of single product ranks first in the world, the sales volume of liquid milk ranks first in the country, and the "comprehensive consumer satisfaction" ranks first among similar products. It is also the only mainland brand to win the award in Hong Kong supermarkets in 2003; Mengniu is also the first Chinese company to be listed overseas. dairy company, and won the title of "Best IPO in 2004".