Introduction to Double 11:

"Double 11" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Since 2009, on November 11th every year, large e-commerce websites represented by Tmall and JD.com generally use this day to carry out some large-scale discount promotions to increase sales. It has become the largest commercial event on the Internet in China. The importance of Singles Day has attracted more attention because it is associated with the shopping festival.

Alibaba Group Holdings Co., Ltd. filed an application for the "Double Eleven" trademark registration with the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. By the end of October 2014 , Alibaba issued a notification letter stating that Alibaba Group has obtained the "Double Eleven" registered trademark. With the authorization of Alibaba Group, Tmall has exclusive rights to the "Double Eleven" trademark and is protected by law. Any other person's use of the trademark will be prohibited. It is trademark infringement.

The development history of Double 11:

Singles’ Day is November 11. Because it is a day composed of four ones, people associate it with singles, and from this the name of Singles’ Day is derived. statement. Dating methods on Singles' Day are also very unique. For example, when strangers go on a date, they each hold a chopstick in their hand as a secret signal to meet.

Before 2009, November 11 was just an ordinary day, but by 2012, it had become an iconic node, a sales legend, an online seller, a platform provider, A battleground for logistics companies.

In 2009, Tmall (then known as Taobao Mall) began to hold promotional activities on "Singles' Day" on November 11. The earliest starting point was just to make a festival belonging to Taobao Mall so that everyone can remember it. Taobao Mall. Choosing November 11th is also a bit of a risky move, because Singles’ Day happens to be in the middle of the traditional retail industry’s National Day Golden Week and the Christmas promotion season. But at this time, when the weather changes, people are buying winter clothes. I wanted to give it a try to see if online promotions could become an attractive window for consumers. The results were out of control, and "Double Eleven" became synonymous with the e-commerce consumer festival, and even exerted a certain influence on non-online shopping people and offline malls.

On this day, online e-commerce companies such as Tmall, JD.com, Yixun, Dangdang, Gome Online Mall, and Suning.com are warming up in advance, and offline home appliance chain stores and shopping malls are also busy. In 2012, "Double Eleven" will serve millions of people working in related industries such as merchants, express delivery industry, payment industry, third-party service industry and e-commerce platform.